There are different ways to capture an email address. You can put a form up on your site to have people join your list or use popups or exit popups, to just name a few.

The 2 most important aspects of capturing an email is:

1) Create an effective headline - Your headline will strongly determine whether your prospect will "opt-in" to your list or not. Make your headline enticing.

2) Offer a freebie of value - Offering something for free (a free ebook, a free report, free software, etc.) of perceived value in exchange for their email address.

Increasingly, ISPs are using filtering systems to try and keep Spam out of customers' inboxes. Sometimes, they accidentally filter e-mail that you want to receive.

To make sure that our e-zines, e-mail courses and support e-mails are not filtered into your "junk" or "bulk" folder, please add our address to your list of trusted senders.

Here's how:

Hotmail: Place our address in your safe list. The safe list can be accessed via "Options" link next to main menu tabs.

AOL: Place our address in your address book.

Yahoo! Mail: If one of our messages is filtered to your 'bulk' folder, open message and click on "this is not Spam" link next to "From" field.