Quite a few business out there can survive without some type of advertising and/or brand recognition, so advertising your business is one of most frequently asked questions for "how to" and also one of most important aspects in running certain types of business. This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products.

So why should you advertise your business? For one or more of following reasons:

To Gain Exposure/Brand Recognition

This would apply to those who may have a unique product or service which consumers and clients may not know exists. For example, a special tool that solves a problem for a certain group of people - they won't know product exists unless you advertise.

Gain Immediate Sales

Many forms of advertising may gain you immediate sales. This is ideal for most, but it's also important to realize sometimes your ads may be working even though you don't see sales at time ad runs.

Announce new product/service

If you are an established business and expanded within your market, paid ads can announce your new product or service which those who know of your current business may not know about yet.

Now that you know WHY you should advertise, let's look at TYPES of paid advertising there is:

Banner and Button Ads