When somone does a search they are looking for information and search engines job is to provide it to them. For your website to increase in popularity you have to constantly be adding fresh content. This will increase your ranking for keywords on your site and ultimately increase your traffic and repeat traffic.

Here are a few simple things you can do to add fresh content.

1. Do you publish and ezine? If so add a file to your index for each issue and archive it online. This will bring all kinds of keyword rich content to your website on a constant basis.

2. Start and article page. Add new articles to it. If you write put your articles on your website. Subscribe to a few ezines that are industry related. If you come across an article you like add it to your page.

3. Add Free Syndicated Content Feeds to your article page. This is really easy to do. All you do is copy a few lines of code into HTML of your web page and you have a constant stream of new articles for your readers. Here are 2 of my favorite sources:

http://www.submityourarticle.com/syndicate/

http://www.web-source.net/syndicator.htm

4. Add Pay Per Click Advertising to your site. Most people think of PPC advertising as a way to promote their site. I have found it very easy to build new web pages around different keywords relating to the theme of my site and actually get paid for click. One of my favorite pay per click advertising sources is SearchFeed. This is very easy to work with and provides a nice income boost every month as well.

Outsourcing your web development project You are planning on outsourcing your web development project, right? A mistake commonly made by small businesses is to think that they can simply throw together their own website by using basic knowledge of HTML, language in which webpages are written.

I agree that having a basic understanding of HTML or tools such as Microsoft Frontpage and Macromedia Dreamweaver can lower your costs in long run. This allows you to do maintenance on website contents yourself. However, please don't make mistake of setting up your webpage yourself. Trust me that outsourcing your web development project will save you a significant amount of time and frustration.

Making preparations Before outsourcing your project, collect information as written in this section.

• Domain name. Your website requires an Internet address such as http://www.yourname.com. Brainstorm a few domain names that are short and descriptive for your type of business. You can check availability yourself or ask your web designer to take care of registration.
• Images. Most businesses have digital versions of their logo and products. Collect these and pass them on to your web designer.
• Content. Don't expect your web designer to copy write all contents of your website. He doesn't know your business as well as you. Create a simple document with: your mission statement, history of your business, customer testimonials, contact information, and an introduction to your company.
• Layout. A good logo can spark creativity of web designer. If you want to further steer this creativity, provide your web designer with your preferred color scheme. It's even better if you can provide a list with Internet addresses of websites that you like.