How To Add Emotional Value To Your Offer!Written by Larry Dotson
Your ad copy can trigger your prospects to become emotionally attached to your product. Emotion is a feeling or human reaction to an inner or outer event. People go from one emotion to next all day long. Your ad needs to create an emotion that persuades them to buy.
Before you write your product ad you need to figure out which emotions will influence your audience to buy. You could imagine being in their shoes, survey them, interview some of them and communicate with them regularly.
There are many channels nowadays which you can use to communicate with them like e-mail, chat rooms, message boards, phone, instant messaging, video conferencing, etc. Once you know emotions to trigger you now have know how to deliver them to your prospects.
One of best ways to trigger a particular emotion is by arousing your prospects imagination. For example, imagine meeting person of your dreams. That simple statement can create mental movies that then create your targeted emotions. You can have them imagine past, present or future.
How Much Advertising Can a Buck Buy?Written by Shannan Hearne-Fortner
You know those annoying commercials for dial around long distance services? A dollar? What can you do for a dollar? Well, I've decided they aren't quite as dumb as characters portrayed in said commercials.
A dollar could be one of most viral marketing tools in your marketing arsenal. Not free advertising, but reasonably priced indeed.
Thanks to a new website, http://www.wheresgeorge.com/ you can place your URL upon every dollar bill that passes through your wallet or pocketbook and then track where it goes.
First of all, it is only advertising money you will ever get to spend twice. Spend it once when you advertise upon George's face and then spend dollar again to put your advertising message into circulation. To really get double banf for your buck you could write your URL on bills and then spend them on additional advertising.