You've done your market research, found a profitable niche, planned your website's theme and layout. Now all you need to do is build site, buy a domain name and - voila - cash starts rolling in.

Hold on there cowboy. While making lots of money with your website is very possible, it's not as easy as it used to be.

Increasing competition, fickle web searchers and crazy search engine algorithms make earning money from your website a little harder than it used to be.

Don't get me wrong though: If you're serious about making a living online and you work hard, you can make more money than you ever dreamed possible. The key is that you have to realize that every little decision you make in your web business helps propel you to top and give you that edge.

One way to get an edge over your competitors and and keep your customers coming back is to choose right domain name. (Your domain name is unique name that identifies your Internet website.)

Here are top 3 ways right domain can help you build a killer cash generating website.

#1 A good domain name helps your customers remember your website.

How many times have you found a great website, forgotten to bookmark it and then completely forgot name of site? While some Internet users do use bookmark function, many other Internet users do not.

They assume they'll be able to return to a good website by remembering URL or through search engine where they found it. But that's not always case. Search engine rankings fall; people forget which search engine they used or which keyphrase your website came up under.

Tip: Choose a domain name primarily for your target audience. Make it simple - preferably 2 words only or 3 short ones at most. Try to choose a .com or a .net or even a .org ending - people just don't remember a funky extension like .name, .tv or even .biz.

If you can, make it an action phrase that describes what your website can do for your customer. For example, if you repair laptops, something like: www.fixlaptop.com would be a lot easier for your customer to remember than www.laptopland.com

As Marshall McLuhan, many regard as Prophet of Electronic Age, reminds us, "Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives power to deflect and control force."

News of Google entering payment arena broke in third week of June 2005. This author’s article "Search Engine Wars – a Different Perspective", two weeks earlier, made some allusion to it.

Google and Yahoo plans to index all classified ads from online newspapers. Readers can easily draw some useful conclusions.

Hints from Mountain View suggest that if your site does not accept ads from you-know-who, your site’s rankings may tank. Readers can then deduce there are a limited number of popular keywords and with a growing list of ads, they have to find lots of Internet real estate (web sites) fast as outlets.

This author’s take

Does anyone notice that Google News favor a few European sites and a Middle-eastern site? Is politics also a criterion in rankings?

This author’s site received its PR ranking on Bastille Day, 2005. A day later, ranking dropped a notch. This evidence clearly made nonsense of some Google’s spokesperson official statement rankings are updated once in a few months. Perhaps, it is just another day from DMV (Drunkards of Mountain View) as Joe Nogood stated. [Shame on you if you have not read this master class (well, almost master class) tutorial on keywords and relevancy written with original jokes. The folks at Redmond and Sunnyvale voted it as best article of year – just joking.]