Everyone knows them because at one point or another 95% of us signed up as an affiliate with at least one of them. We also know them because these are guys who have pulled in BIG money we all dream about. They've actually done it, and so we pay attention to what they do.

Well, after having paid attention to these guys for over two years, I'm ready to spill beans on their neat little secrets --- without asking for $49.95 per item or $1000 for whole shebang.

Oh, what do I know, you say, I'm not one of them. Maybe so, and you can discount everything I say if at end of reading this you're not sitting there at your computer nodding in agreement.

Time and again, these guys release hot, new products touting exciting, cutting edge information that's going to revolutionize Internet marketing. And so it does, for a month or so, until next hot, new product comes along.

However, I just want you to keep one thing in mind as we go along. The main goal of each new product these affiliate masters produce is NOT to provide best information possible for consumer of that product --- except when information provided to consumer does in fact assist with main goal.

Don't be so naive people. The sales copy for each and every marketing information product IS written all about you, consumer. They emphasize what you'll gain, how you'll benefit, and what they'll do for you.

But, main goal of that product, in truth, has nothing to do with you. You are simply a means to an end. The main goal of each and every product introduced by any marketer in any affiliate program is simply to produce profits, highest profits possible, and nothing more.

Think about where vast majority of their sales come from. Is it from sales their affiliates make to others, or from affiliates themselves?

It's affiliates. If you're running an affiliate program, money is NOT in what your affiliates accomplish, but in what your affiliates purchase themselves.

This is only natural, for what are affiliates but repeat customers?

These masters approach you from a slant that appears to be in your favor. They are going to give you best information possible. They are going to give you chance to make commissions off of their work. They are going to give you sales tools, incentives, discounts, their wisdom and experience, and whatever else you need so that YOU can make BIG money working online.

But wait, hold on, what are you giving them in return? Your time, and your contacts.

Anyone who's ever operated a traditional business knows answer to this question. What are two of biggest expenses involved with running a business?

1. Labor 2. Advertising

As an affiliate what are you providing to affiliate program owner again? Your time (labor) and your contacts (advertising).

(Low-Cost, No-Cost Ways to Market Your Site Using Key Words and Phrases)

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to business.

One of easiest, least expensive and most effective ways to get visitors is via a concept called ‘Keyword Density'.

Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become focus of my online marketing campaigns.

Wiley tells how many search engines spider Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - more chance you'll get that high ranking.

But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon site as irrelevant to their customers.

It's all about ‘content' which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they're getting paid for it via pay per click promotions, of course!).

For example, ‘sex' is a hot topic on Internet and subject of millions of searches every month. How wonderful for your site to appear to everyone searching for ‘sex' - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!

The point is, anyone using specific techniques to lift their own non-sex-related site high on listings when someone keys ‘sex' into search engines will soon be exposed and probably banned for life from most search engine listings. By ‘techniques' I mean pasting word ‘sex' all over background of your site selling lawn mowers, or calling your site ‘Everything to Do with Sex' when your site bears no relevance at all to ‘S' word.

Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don't try quite so hard:

·Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is www.mystery-shopping.org.uk. Other examples from my own collection, with titles, articles, domain names based on keyword density: www.smartbackpacker.com, www.smartpublisher.net, www.resell-rights.net.