How "Secure" is YOUR Web Site?

Written by Robin Nobles

A few days ago, an incident happened to me that has promptedrepparttar writing of this article. I’m sure that if this is an issue for me and one of my Web sites, it’s an issue for many others.

With my personal Web site, I use a nationally known Internet Host provider to host it. They’ve hosted my site for years, and I can’t really complain about their services (except that you can rarely find a real “person” to talk to).

However, a few days ago, I wanted to give a good friend of mine, Dave Barry, access to FTP into my Web site to download a particular file. Rather than using an FTP program, he used IE (Internet Explorer) to FTP intorepparttar 127905 site. The strange thing is, before I even gave him my username and password, Dave was insiderepparttar 127906 server where my site is hosted!

Dave said thatrepparttar 127907 server, and any sites hosted on that server, were wide open for attack. He was able to seerepparttar 127908 System 32 Directory, passwords, etc. The good news for me is that Dave is a Certified Internet Webmaster Security Professional Instructor, so he knows exactly what he’s talking about (and I don’t).

He ran a report to showrepparttar 127909 vulnerability of my Web site. That report indicated that there were seven high risk vulnerabilities, four medium risk, and two low risk. It also said that it was imperative that I take immediate action in fixingrepparttar 127910 security issues ofrepparttar 127911 network.

Now isn’t this a comforting thought, especially since I’ve never questionedrepparttar 127912 security of my Web site? I use one ofrepparttar 127913 top Web hosting firms inrepparttar 127914 country. This problem should NOT have happened.

I contactedrepparttar 127915 hosting company, and they’re checking into it. At one point, they said, “A little further research on my part found that anonymous FTP is erroneously enabled on your website.” Then, in a later e-mail, they changed their mind, “I did misspeak last night when I said that anonymous access was enabled, as I could not upload any files at all, though I could view some directories and files, evidently some relatively innocuous system data files.”

Dave disagreed, and he promptly sent me two files to prove how vulnerable and insecurerepparttar 127916 system is. I sent them those files as well asrepparttar 127917 security report Dave ran, and they’re continuing to look into it. To date though, a week later, they still haven't gotten back with me on it.

In my case, though this is a very disturbing situation, it isn’trepparttar 127918 end ofrepparttar 127919 world. I don’t sell anything on my Web site – it’s there for informational purposes only.

But, for those of you who actually sell goods or services overrepparttar 127920 Internet, this could be a huge, and extremely distressing, problem. As Dave said, “I could crashrepparttar 127921 entire server in a matter of minutes.” But, he’s one ofrepparttar 127922 good guys wearing a white hat, not a hacker. He’s also responsible for 40+ Web sites through his company, all of which are extremely secure.

How to Get the Best Deal on Your SEO Project

Written by Scott Jason

If you own or manage a business Website, chances are you are at least somewhat familiar withrepparttar concept of search engine optimization (SEO). You may have read any number of books and articles onrepparttar 127904 subject and possibly given it a try yourself. Or perhaps, after exhaustive research, you decided that your time is better spent in your area of expertise. If that’srepparttar 127905 case, I have some good news for you. There is such a thing as affordable search engine optimization. In fact, when you know what to look for, it can be a real bargain.

Step One – 3 Simple Questions:

The first step is estimating some target market information. Just ask a few simple questions and write downrepparttar 127906 answers that you come up with. You’ll need this information later:

1. How many people do you think are looking for what you offer? 2. What keywords are they using in search engine searches? 3. Which keywords arerepparttar 127907 most popular to meet your needs?

Step Two - Verify:

Now that you have your initial estimates, let’s validaterepparttar 127908 information. Visit’s Advertiser Center and try their Search Term Suggestion Tool located at:

Type in any term that you think is close to what your potential visitors are looking for. You will see how many searches were performed, onrepparttar 127909 Overture search system, forrepparttar 127910 previous month. TIP – Use a general search term to start with.

Now you haverepparttar 127911 single most important advantage when dealing with any trained business professional – you are informed!

Step Three – Make it Happen:

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