How Real SEO Analysis Works

Written by By Michael Murray, VP of Fathom SEO

If you’re serious about SEO, you need to know how to analyzerepparttar information you uncover.

A decade ago, businesses were wondering whether they need to be part ofrepparttar 149120 Internet. Byrepparttar 149121 late 1990s, plenty signed up and didrepparttar 149122 basics like placing keywords inrepparttar 149123 META data.

Unfortunately, that’s all some companies do – pick out keywords that may or may not be appropriate and pack them intorepparttar 149124 META keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many areas. We’ll focus on two major ones – Top 300 and page caching.

Top 300 What’srepparttar 149125 Top 300? It doesn’t sound too valuable unless your biggest customer ofrepparttar 149126 last 10 years actually traveled that deep intorepparttar 149127 depths of search engine information overload.

Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you’re ranking No. 292 one week and then a week later, you’re No. 154, you know you’re onrepparttar 149128 right track.

Too many SEO managers makerepparttar 149129 mistake of trackingrepparttar 149130 Top 30 results and miss out onrepparttar 149131 wonderful fact that they’re already No. 31. Don’t be poorly informed.

Don't Make the Top 30 SEO Mistake

Written by By Michael Murray, VP of Fathom SEO

SEO consultants will tell you that you need to be inrepparttar Top 30 or you can pretty much give up any hope of getting a visitor to your web site.

Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way torepparttar 149119 #30 position in search of a particular product or service. The odds just aren't that high.

Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus onrepparttar 149120 first few results. Who can blame them? It takes a great deal of patience to wade throughrepparttar 149121 rest ofrepparttar 149122 options.

It's going to mean a great deal more if you can get that prized search term inrepparttar 149123 Top 10 (first screen) or evenrepparttar 149124 Top 3 or Top 5 withrepparttar 149125 right SEO marketing strategies.

With so much competition, is that even possible? Yes - if you're realistic. Here'srepparttar 149126 key: don't spend an inordinate amount of time inrepparttar 149127 single keyword "cars" if you offer something more specific, such as "automotive accessories." You stand a much better chance of getting that coveted top spot with a more reasonable search phrase.

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