A decade ago, businesses were wondering whether they need to be part of Internet. By late 1990s, plenty signed up and did basics like placing keywords in META data.

Unfortunately, that’s all some companies do – pick out keywords that may or may not be appropriate and pack them into META keyword data set that search engines pretty much ignore.

Proper analysis requires sound thinking and judgment in many areas. We’ll focus on two major ones – Top 300 and page caching.

Top 300 What’s Top 300? It doesn’t sound too valuable unless your biggest customer of last 10 years actually traveled that deep into depths of search engine information overload.

Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you’re ranking No. 292 one week and then a week later, you’re No. 154, you know you’re on right track.

Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to #30 position in search of a particular product or service. The odds just aren't that high.

Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on first few results. Who can blame them? It takes a great deal of patience to wade through rest of options.

It's going to mean a great deal more if you can get that prized search term in Top 10 (first screen) or even Top 3 or Top 5 with right SEO marketing strategies.