If you’re serious about SEO, you need to know how to analyze information you uncover.
A decade ago, businesses were wondering whether they need to be part of Internet. By late 1990s, plenty signed up and did basics like placing keywords in META data.
Unfortunately, that’s all some companies do – pick out keywords that may or may not be appropriate and pack them into META keyword data set that search engines pretty much ignore.
Proper analysis requires sound thinking and judgment in many areas. We’ll focus on two major ones – Top 300 and page caching.
Top 300 What’s Top 300? It doesn’t sound too valuable unless your biggest customer of last 10 years actually traveled that deep into depths of search engine information overload.
Actually, any number will do depending on your interest. Start with your 10 favorite search terms (or carefully targeted search terms). To track your growth, think big. If you’re ranking No. 292 one week and then a week later, you’re No. 154, you know you’re on right track.
Too many SEO managers make mistake of tracking Top 30 results and miss out on wonderful fact that they’re already No. 31. Don’t be poorly informed.