Affiliate marketing question - Should you join every affiliate program you can find or just a few?
There are many thousands of affiliate programs on net that you can join. Every man and his dog is running one. But how do you decide which ones to join?
There are two trains of thought in this area. First you can take scatter gun approach, which is quite popular on net, and join as many programs as possible. This ensures that at least SOME of them will pay off. Well, thatís theory.
The other alternative is to take shot gun approach. Join some leading affiliate programs in just a few areas and put more effort into each one. Do some affiliate marketing research by reading as many articles on subject as possible. This way you can narrow down your candidates.
Well, as always there are pros and cons to both but why not do what everyone else is not doing. It seems to me most sites are taking scatter gun approach. For example: We have 3,000 affiliate programs listed on our site. We have largest selection of affiliate programs!
Why not focus? Find your own niche. Find a particular area that you are interested in.
Example: Perhaps your interest is in selling rare papyrus from Egypt and you find there is only one affiliate program dedicated to this. You join. You focus your affiliate marketing strategies on this product. You are not thinking about selling papyrus from Egypt one minute and then long distance phone calls next. With fewer products and services you are able to focus more energy and effort onto products and services that you have a genuine interest in. You may even be considered an expert in this particular area because of your knowledge.