Back in 1983 I started a company offering general Electronics Subcontract Assembly services to just about anyone who made Electronic products.

By 1985 my company was teetering on brink of bankruptcy and I was perilously close to losing my home because of a large overdraft pledged against it.

Why did this happen?

Well Electronics Subcontract Assembly is a huge, highly competitive market place with lots of heavy hitters. Being a little naive at time, I thought that my little three man company could carve out a big enough slice from such a huge market to make a very comfortable living - I was dead wrong.

We did get work, but only jobs big boys didn't want. The work was labour intensive and even with our tiny overhead we couldn't make enough profit to sustain business adequately. We could never get big, lucrative contracts because we weren't considered big enough to handle them.

By December '84 I was desperate. Sales for previous four months had been abysmal and cashflow almost non-existent. My Bank Manager was on my back demanding that I reduce business overdraft or he would call it in. My suppliers were baying at my door to be paid. As if that wasn't bad enough, during first week of 1985 my biggest customer suspended production for six months on a games gizmo we were making for him.

Things were so bad I was seriously considering bankruptcy to get out from under this financial nightmare. Fortunately I'm a bit pig headed about giving in too easily so despite all problems I hung on, and I'm glad I did because fortune suddenly smiled on me.

What happened?

A couple of weeks into 1985 a business acquaintance came to see us with a sample cable and asked if we could make 5 up for him. The cable was for an IBM PC. At time I knew nothing about making cables and even less about PCs, but I had his sample to work from so I took job.

Every day I have subscribers of my newsletter asking me what is real key to internet success?

There are only a few things that you should do to make most of your internet ventures. Some of what you are about to read I am sure you have heard before. But some you might not have. One thing for sure is once you read this article you will be a little closer to how to stop making mistakes and start pulling in profits.

First: If you dont already have your own list of Optin Clients then you are beating your head against wall. When I first came online in 1999 I started researching everything that so called GuRu's where saying about list building. This is one of most IMPORTANT keys to reaching your goals online in any business.

There are many ways to start your own Optin List of Clients, You can start your own eZine Newsletter, Or you can start a Safelist as many new marketers online will go to a Safelist because it gives them a place to advertise their affiliate programs without worry of SPAM. A Traffic Exchange is also a great tool to use to start your own list.

But no matter how you do start one you need to have your own optin list of clients to work with. This not only gives you fresh clients to send your offers to but also it gives you TOOLS to work JointVentures with other business owners!

Now that you have a list of your own one thing that GURU's dont tell you is that it is not SIZE of list that will turn your efforts into profits but it is how well they respond to your offers. My eZine HaileysComet Weekly has been online since 2000, At this time we have over 33,000+ double optin readers. 90% of these readers have been with me since begining. The reason is because I was able to learn that you need to be on a PERSONAL LEVEL with your group. Because of this when I join a affiliate program or have a new product come out I have hundreds of members from my list join with me or purchase from me!

NO ONE likes to get a message from a AUTORESPONDER!

People like to know that their is a real person on other end of line. I have readers calling me every day asking me questions about how they can get a better response from their efforts. You have to get personal and let people know they can trust you to respond to their needs. Yes AutoResponders do work when you have a eCourse or information they can use and it cant be put in one message. But with all BS running around these days people want someone to explain to them info they need.