My friend had not had a bath in over three days, there where pizza boxes littered across his apartment, and a funky odor filled
room.As I walked into his apartment, I quickly became disorientated and started to feel myself losing consciousness. I felt my eyes starting to roll back into my head, and staggered to
window to get a breath of fresh air.
"John," I mumbled to my usually hygienic friend, "what happened to you?"
He then gave me a wry smile and his eyes became as large as Bill Gate's bank account.
My friend led me over to
TV where he had on “The Home Shopping Network.”
John needed to take some time off work to relax, but within three short days, had become a 'Home Shopping' junkie.
My normal, levelheaded friend had become hypnotized by one of marketing's most powerful techniques: Time sensitive offers.
If he didn't order "Peppi
singing fish" within
next 15 minutes,
offer would be gone forever.
The Yoda phone that exclaimed, "May
force be with you" when it rang would disappear into a galaxy far far away if he didn't act now. They only had 100 left in stock.
As I sat there watching my zombified friend order useless items he would never use, I decided I would apply this same technique to my own business.
I care deeply about all of my customers, so I wanted to make sure of two things:
- My offers would only be for useful products and services.
- The offers had to truly be time sensitive.
The results where astounding.