HOW TO ATTRACT AND RETAIN TOP TALENT: BUILDING AN ATTRACTIVE COMPANY CULTURE (reprinted from Technology Digest, June, 1998)
How do you attract, and then keep, your most talented people committed, loyal and motivated? The question has frustrated and even bewildered a growing number of companies in past year or two. The work force and pool of resources of highly skilled, highly trained talent is shrinking.
This is not a new problem, but it seems to be ever more critical. The question of attracting brightest and best is a key issue for successful companies. Today with large signing bonuses and very attractive salaries and benefits, more perplexing question is how to best build loyalty of our talented people. The more talent we retain, more talent we'll attract.
Your company may have recently been through a rash of significant changes, like introduction of entire new product lines, mergers, or acquisitions. Your company culture may be rapidly changing which compounds problem of building loyalty and retention. Loyalty generally builds over time. And, we don't have luxury of extended time or stability to build loyalty. We have to quickly catch attention of our talent, give them an exciting vision of company's future, and show them how they are an essential part of success.
When people feel they are contributing to an exciting product or worthwhile service, their level of commitment increases. People want to be excited about their work. Loyalty also increases when people feel respected and acknowledged for what they do. People want to feel valued and that they are making a difference. Leaders need to recognize each person’s need to feel like they count.
Do you let each member on your team know how he or she fit into your company’s success and ever-changing environment?
Do you know what each of your people wants and finds most important? A recent study of exit interviews found that money was not reason good talent was leaving. They wanted to be part of a worthwhile enterprise, be influential in decision-making, and create and contribute to mutually agreed upon objectives.
Check your leadership effectiveness in skills needed to retain talent: Rate yourself 1-5 ( 5 being outstanding)
1. Do you fully cooperate with all of your staff to find win-win solutions?
could add 1 2 3 4 5 after each item.
2. Do you give credit and acknowledgment without fail to those deserving? 3. Do you regularly encourage, support and contribute to your staff's success? 4. Do you often increase your staff's responsibilities and opportunities? 5. Do you frequently provide training and learning opportunities for staff? 6. Do you treat all staff with dignity and respect as you do your best customer? 7. Do you encourage creativity and seek candid feedback from staff?
Top talent remains loyal when they believe there are chances for professional growth and challenge. Leaders should invest more time planning for these growth opportunities. You might identify cross-functional team projects where your talent can effectively network and work with different teams.
High achievers want to be in contact and dialog with colleagues they respect. Identify ways to bring best minds together. Successful people relish opportunity to learn from each other and communicate on deeper levels.
When you set your quarterly goals, try a goal alignment process. Ask your team to identify key stakeholders who could either support or impede their progress. Facilitate some meetings with other groups to seek creative ways to align goals and develop improved solutions.
Build An Attractive Culture through Open Communication
One way to build an attractive company culture is through effective and open communication. Make your company a place that people want to join and stay. Continually identify ways to keep people in loop. Even when there are setbacks, rumors of an acquisition, or anticipated changes in environment, people want to know what's going on. As leaders, we may be tempted to keep information guarded until we have full implementation plan. However, most staff want to be a part of planning, want input into decisions, and don't like surprises anymore than we do.
Top talent is attracted to and wants to work in open learning environments. Most enjoy being part of a creative team doing collaborative projects. Actively seek these opportunities.
Team building, a process to enhance energy and cohesiveness of a group, is one means of accelerating better communication. It helps focus a group on committing to common objectives, striving for high quality results. Team building is not something that happens in a one or two day workshop. It is an evolving and integrated process. There must be a safe environment to have open, honest communication that is appropriate.