Taking a Leap of Faith Many times each month, I hear from folks on my affiliate team or read posts on different business forums dealing with
subject of spending money. Many of these folks are concerned that they don't have any extra money to invest in their businesses, and want to do everything for free. You might even say, that investing money in any business requires a leap of faith. For those who are new to business world, I give following piece of advice. Whether you are involved in affiliate marketing, or own a brick and mortar operation, advice applies equally.
There are only three things that you can spend when it comes to generating a profit in any business.
1. Time - It may seem free, but if you think about it, it is one of most expensive things that you can spend on a business. Just consider amount of time that it takes to produce a newsletter. If I had to send them individually, even cutting and pasting completed product into an email and sending it. It would take many days of hard work to get it out to every member of my team (about 550 letters). Time is money, so therefore, I use an autoresponder to send letters out to everybody in just a few minutes. Imagine how much time this would save if there wer several thousand members on my mailing list.
2. Effort - As you can see from above paragraph, I spend quite a bit of effort in order to share information with my team each month. But, lets look at another example of effort.
One of first marketing methods that I used to build my business was free advertising. If you have looked into this method, or tried it, you are painfully aware of amount of work that goes into creating a series of ads, finding places to show them, sorting through tons of junk mail that result from these ads, and trying to track and duplicate your efforts in an ever changing marketplace. This method works, but it is vey labor intensive.
All of this in name of trying to save a few dollars and do something for free!
3. Money - This is something that is probably in short supply for many new folks, but if used wisely, it can save an incredible amount of TIME, a ton of EFFORT, and increase your chances of earning a large PROFIT in a short period. I spend only a few dollars on my autoresponder, but it saves me hundreds of hours each month. Not to mention, it comes with an affiliate program, and pays for itself in commissions each month AND returns a small profit!
