Don’t get me wrong, even in such material; there is still valuable information to be found. These articles work great for readers looking for a paid solution or a quick fix, but they do little for “do it yourselfers” who are looking for "hows" to answer question and fix problem themselves. Then there is time investment problem where you have to sometimes spend large amounts of time digging for valuable information, sorting out hype, and tossing away chaff. The bottom line is that marketing has gotten harder on internet because of ways that marketers have conditioned surfers over time. Think back to earlier days when banner ads were affective. Today, banner ads have taken a downward spiral where effectiveness has dwindled to point of almost zero. Think about your own surfing habits. What do you usually tend to do when you come across a banner ad? Do you even notice them on web site pages anymore?

Full Page Ads and Time Limited Offers.

The latest craze seems to be building long page advertisement pitches engaging visitor’s emotions and providing them with mountains of testimonials to convince them to purchase product or service. Isn’t it ironic how most of them started out in debt, no money in bank, house in foreclosure, and after finding this secret suddenly bought their dream home, quit their day job, and drive their favorite expensive sports or luxury car, and accomplished this amazing feat in just a couple months? These stories have variations, but theme is always same. Although I have no SOLID proof to offer, I’d tend to believe that many of these “guru’s” found a way to prey on people’s dreams. They put together some information that sounded good, figured out how to market it, and since almost everyone always dreams of more money, they pitched their idea to people and made armored carloads of money. The point here is that they made their fortunes off SELLING idea and NOT actually by DOING idea. They all use idea of a time-limited offer too. The problem with time limited offers on internet is that if they do not use a tracking cookie, or if they don’t require you to sign up to site for a membership, there is no way for them to track that time sensitive offer. To prove my point, take any particular pitch you see, bookmark page, and then go back in a couple days. You’ll more than likely find that you get same time sensitive offer and you didn’t miss anything. If that doesn’t work, then clear your internet cache in your browser and repeat same process. You’ll then understand what I’m talking about. You’re being duped, and they play on that emotion to entice you to make a purchase. When I see one of these anymore, if product or service appeals to me, I IMMEDIATELY scroll to bottom to see how much it costs. If it’s within my budget, then I MIGHT scroll back up and read page, but if not, then I close window.

Don’t get me wrong, I am sure that at least SOME of them have been broke, in foreclosure, no bank account, etc, but ALL of them? There are literally THOUSANDS of them out there. What about ones that were just broke and had no bank accounts? Nevertheless, just about every one of those full-page articles tells same story. Just switch around job they used to do, style of home they bought, and type of car they now drive, and they are all variations on a theme. I am also sure that SOME of them are legitimate, but try to pick out legitimate from fakes and you’ll have a tough time of it. Then there are those that tell half-truths. When I speak of half-truths, I am talking about either those that had credit to take out a rather large loan to market their business idea, or those that had friends to borrow money from or relatives to give it to them. They never seem to tell you about investments they needed to make in order to make idea work, just fact that they make thousands of dollars a month and have everything they want in life. They also fail to tell you how much they were making when they started out. Kind of convenient isn’t it. What sense does it make to purchase that information when you don’t know if you have extra funds needed to make it work? Sure, I could sell you an information article on how to make millions waxing turtles. But if it required you to live in Hawaii and was going to cost you $5,000.00 in advertisements to get it going to make those thousands of dollars a month, then what good would that information do you if you didn’t live in Hawaii and didn’t have $5,000.00 in bank? If you didn’t know that extra information, then you might buy information, waste money, and never do anything with information. That’s exactly what hundreds of thousands and possibly millions of people are doing. They’re buying this information that they might never be able to use, and are loosing hard earned money in process. Are you getting idea yet?

Where Past Marketing Practices Effect Present and Future Marketing Results.