The most powerful word in marketing dictionary is made up of just four letters: F-R-E-E.
It doesn't matter what kind of product or service you're promoting, if you can use word FREE in your advertising and marketing, then your response rates will shoot up.
People like FREE stuff. In fact, many people simply can't resist word FREE!
The problem is, you can't use word FREE unless you actually have something FREE to give, for example:
Click Here To Download The FREE Demo!
Contact Us For A Price Quotation - It's FREE!
Take The FREE Tour Of The Member's Area
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These are all effective ways of introducing magic word. However, best FREE idea of all is FREE ebook.
It doesn't matter what kind of product or service you sell, you can use FREE ebooks as a promotional tool to carry your advertising AND build your reputation.
By creating an ebook that is related to your product or service, and by giving that ebook away for FREE, you achieve three things in one go:
You give yourself a legitimate reason to use word FREE in your advertising and promotion.
You generate FREE publicity for yourself by promoting your product or service from inside your FREE ebook,
You build your credibility by making your book useful and relevant to your target market.
To get most out of this great FREE promotional tool, keep these points in mind: