1)A Powerful Headline That Makes A Promise

A headlines true purpose is to entice. At least that’s its job if you want visitors to read your entire sales letter.

The best way to draw readers into your sales letter and excite them is to make a promise. What great benefit will customer learn?

Here’s how I worded one of my own headlines. Does it serve its purpose?

"Learn How to Create Huge PROFITS With Your Own High DEMAND Online Business ... Start With Little or NO Money or Risk ... Or Else Over $600 Worth of Bonuses are Yours FREE!"

There, in a nutshell, is my products greatest benefit and a promise that reader will learn how to use my products best advantage to their gain. And I also make promise that if I don’t teach reader what I promise then I’ll give them over $600 worth of free stuff.

2) A Iron Clad Guarantee

The fastest way to remove skepticism from a potential customer is to offer them a no questions asked full money back guarantee. And when you say it, mean it. If you have a quality product you really won’t have to worry much about customers asking for a refund.

Now we say "But I really need a Palm Pilot! My old day planner is just worn out". What we really mean is that Fred just got one and won't stop poking stupid thing in our face every time he uses it. At 10, or at 40, we want to keep up with, well, you know. On other hand, we may just want to shut Fred up!

People buy based on emotion in business as well - but key is WHAT’S THEIR MOTIVATION?

People in business act for two basic reasons. The first is promise of gain. The second is fear of loss. The question is, are you meeting their needs? And these needs determine whether a customer will buy or not buy. Let’s look at each one and see how they can help us succeed.

WHAT’S IN IT FOR THEM?

The need for gain can take on many different forms. We can help people earn more money or gain more knowledge. On Net, we are often selling something. Examine what you are selling.