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We all know how important our opt-in list are but what we really need is members that read our emails. How do we get them to open our mail and actually look forward to receiving it.

Here are some of tactic I used recently to increase my readerships and more importantly increase my sales!

You Have Won!

Hold an ongoing prize drawing in your e-zine. The prizes should be something of interest or value to your subscribers. Most people who enter will continually read each issue for results.

100% Original

Give your subscribers content they can't read anywhere else. I'm not saying all your content has to be 100% original, but a portion of your e-zine should have original information. People will usually read information they havent read before.

Was I Right?

Give your subscribers a quiz or a series of trivia questions. Publish correct answers in your following issue. The people who participate will want to see if they were right.

Read All About It!

Supply news stories related to your e-zine's topic. People want current and up-to-date news. If you can be their first source, they will become loyal readers.

The Polls Are In!

Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. E-mail is very effective and inexpensive tool than regular mail to attract prospective customers, grow relationships with current customers, gain mindshare among affiliate partners and resellers and increase brand awareness. Below are six useful tips to make your 2005 email marketing successful:

Improve your Email Marketing tactics When used correctly, and ethically, email marketing is one of most effective forms of online advertising. But if misused, abused or underutilized, e-mail marketing may have an adverse effect on your business. Here are some keys to successful email marketing.

Select right Audience

Selecting right audience is first step to any marketing strategy. Make sure to buy right targeted audience segmented in right demographic groups. If gathering audience list on your website, make sure you collect as much information as you can to segment your list in to interests. If you are using an audience list that you currently have, make sure to divide it in to groups to make your message more effective.

Personalize your message

Segment your audience in to groups depending on geographical areas or interests or age and personalize your message for each group of audience. Expert statistics and results show that more you personalize your message or newsletter, higher your open rates and clickthrough rate will be.

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