How I Got 1600 Subscribers Last MonthWritten by David Wood
How I Got 1600 Subscribers Last Month Body of Article Why get subscribers? Because it's a powerful way to let your community get to know you, to build a relationship ,and stay in touch. If your selling a product or a service, it usually takes several instances of contact before someone will buy from you. Enter Ezine! I sent out an update recently to my R & D team mentioning I got 1600 new subscribers last month, and one member asked how I managed it. I thought I'd share different methods with you, too. (By way, to join my R&D team which is now 1,000 strong, just send a blank email to david38-28997@autocontactor.com) Free Web Traffic Sub'mit your sites to major search en'gines, and if you have crafted your pages properly, you will come up near top when people search for your key words. E.g. 'life coaching', 'motivational speaker', 'corporate training'. Save time and get better results by getting a good software program to do your work for you, and it will train you as you go. There are certain key things you should have in any search engine software you buy. You can surf web and research to your heart's content to find one that is best for you. Or if you prefer to buy one I use and recommend, you can get free 30 day trial version of WebPosition Gold here: 30 Day Trial Version Multiple Sites I have more than one domain and many of my sites link to other domains. Part of your search engine ranking has to do with how many sites link to yours. So through multiple sites, my search engine ranking goes up. Every site you have, in fact every PAGE you have on your site, is a chance you'll be found by a search engine. More pages, linking to your home page, also increases your Page Rank with Google, meaning you come up higher in listing. If you REALLY want to be number one, take a look at http://www.lifecoachingstudio.com and see how they have word 'life coaching' everywhere. Sean makes a business out of being ranked highly in engines. Free traffic is great - but it's not only source... Paid Google Traffic I use Google Adwords to gain most of my customers. For Adwords you pay per click for certain keywords. Someone will type in, say "Life Coaching" in Google search bar. When search results come in, ads on right show up in correlation to key words typed in. You only pay if someone clicks on ad. The secret for me is that products customers buy when they come to my sites, pay for web traffic. As a bonus, I get lots of newsletter subscribers. I use Overture.com too - but I don't seem to get very much traffic, and it's quite expensive. Sales Letter When I am writing a sales letter for a product, I use that opportunity to ask for subscriptions. For an example of how I get a subscription without altering flow, let's use www.10supercoaches.com. I mention a few interesting 'hooks', and then I put in this paragraph:
| | The First Step to Clients Written by David Wood
The First Step to Clients Body of Article Getting people to go from 'hello' to 'let me sign up as your client' can be a big ask - especially when they don't know what coaching is! So I always suggest you do an 'Introductory' or 'Exploratory' session first - no cost and no obligation. But how do you offer this? And so that they say 'yes'? In this article I'll explain exactly how to get plenty of trial sessions, which is first step to plenty of clients. Change Your Perspective Firstly, are you trying too hard? It can be useful to make a shift from: "I need to get people as ongoing clients", to "Let's see how many introductory sessions I can provide this year". Come from a place of service. The sessions are very fulfilling, and great fun! Prospect has asked what you do, or what coaching is - now what? Most of these tips assume you're at some kind of party or networking function, but they can work for anywhere:1) Keep your answers short and let them drive it e.g. "I'm a coach". They'll usually ask follow up questions. 2) Speak of what you do for people, not about what coaching is e.g. "I move people forward" "I work with professionals to grow their business" "I help women expand their community of friends" "I do A, B and C for people" 3) They've asked 'How does it work?' Great. You might like to use Agassi or Tiger Woods as an example. They have coaches. It's not fixing their game, it's about being even better - or having even more in your life. 4) Another answer to this question might be: "I look for what's missing. Some people come to me for direction; some want accountability, so that stuff gets done. Others can simply use support or a sounding board. (Others are focus, inspiration and challenge)
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