I recommended that you get a Blog and link back and forth to your website. Combining a blog and a website is an effective way of generating traffic.
What is a Blog? A Blog, or a Web Log, is an online diary where you can post your thoughts and keep it as a private journal or you can place it where your readers can get together and place entries.
When blog first came, it was adopted by teenagers and later by adults to write about their daily lives. Then writers and journalist entered blog world writing about books and investigative reports. But, there's a few people invented "Business Blog".
Suddenly blogs started appearing on business websites all over Internet after people discover search engine like Google and Yahoo were displaying blogs. The impact was huge.
As a result, people starting creating blogs hopping to get more prospective customers to visit their websites.
User Friendly - Blogs are easy to update and are automatically formatted as you upload them. The easiest way to get started is to create a free account in www.blogger.com. Blogger is part of Google and it offer dozens of templates which you can customize by changing layouts and colors. It allows you to publish your blog without need to know about HTML or FrontPage and FTP etc... All you need to do is write your own content.
Create Discussions & Write Honest Reviews - Having your own business blog allows you to create discussion about program or products that you are selling and list any updates to your regular website. You need to know your products and preferable use it yourself so that you can write honest review about it. What better way to promote a product and get people to believe it's great than to say you use it too? In other words, it enables you to interact with your prospects. Blogs have a comment function which allows your customers and prospects to post their thoughts and opinions. As a result, your potential customers will have more trust and confidence in your products or services.