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Getting Your Newsletter Read How Great Newsletters Adapt To Perfectly Match Their Readers

By Michael Green

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One exciting feature of newsletters - frequently overlooked by their editors - is ability to shape content to *perfectly* match readership’s interests and passions.

In fact, newsletters can achieve a form of near perfect synergy with their readers and that’s something rarely experienced with other products or services.

How is this incredible close-fit possible? If you publish your own newsletter or EZine then please read on…

EDITORS MUST GET INSIDE THEIR READERS HEADS You see, a newsletter editor is in a unique position of power, but most fail to capitalize on their in-built advantage.

Editors tend to think of their publication as simply being there to impart knowledge and information to their readership on whatever subject they are headlined to cover. That’s fair enough. Informing readers is an important part of any newsletter!

But…in order to really satisfy your reader, you need to know what information reader would like to see covered and published. And that means getting a ton of feedback all time!

HERE’S YOUR MASSIVE INBUILT ADVANTAGE And here’s incredible advantage that you have as a Newsletter or EZine Editor over just about every other product or service out there. Put simply:

"YOU CAN ASK YOUR READERS EXACTLY WHAT THEY WANT TO READ ABOUT…….THEN GIVE IT RIGHT BACK TO THEM!"

Publishing a newsletter shouldn’t be a 'one-way' street. You’ve got to discover what kind of material your readers want to read and easiest way to do that is to simply ask them question.

INVITE RESPONSE AND SEND OUT REGULAR SURVEYS There’s no mystery to gathering feedback either. Every Newsletter should invite its readers to send in feedback.

If you’re writing an electronic newsletter (EZine) then invite your reader to click *reply* and send in comments. If your newsletter is in print then include a response mechanism such as a fax back, tear-off slip or at very least a contact address for you as editor.

I learned, for about zillionth time in my life, that I am "average". Oh, how I hate to fit in that category. But, if you are a publisher or writer, you are probably trying to reach Mr. or Ms. Average.

I got lumped into "average" this time because I don't read your ezine. Nope, I really don't.

I get hundreds of ezines a week. And I have a life! I actually feel much better about myself having learned that average email reader "reads" just as I do.

The average reader just scans your ezine or wonderful article looking for something of interest to him or her.

I know a lot of us put hard work in to what we write so it makes me feel bad that I have this habit. But, considering volume of emails I receive in a day, it's a matter of self preservation for me.

In order to assuage my guilt trip and do my penance, I wrote this article to tell you what slows MY warp speed scan down to click speed.