Have you ever wondered why you didn't see free ad you submitted? I bet you thought you had perfect ad! Why isn't it there? Well, let me give you some idea of why newsletter publishers get gray hair!
You MUST follow guidelines. Guidelines? What's that mean? Is that like RULES? YES!
There is only so much space available for advertising in a newsletter. To accommodate as many free ads as possible there are limits on ad size.
Let's take a look at some of these guidelines:
1. Spelling and typing errors.
If you want to be believable, check your ad for proper spelling and typing errors. Use capital letters at beginning of sentences, not through whole ad. Don't use all caps as it makes your ad hard to read, and reminds me of salespeople yelling at me to buy their product. Not likely!
2. Making your links clickable.
URL's must begin with http:// and email addresses with mailto: in order to be 'clickable.' If readers can't just click on your URL or email address to see your offer, you will lose their attention. Most are too lazy to 'cut and paste' your URL into their browser window. Make it easy for them to view your offer.
3. Formatting your ad.
When you get to end of your 60 or 65 character line - you do a 'hard return' (for you Newbie's - that means you hit Enter key) to go on to next line of your ad. This 'hard return' will keep lines from running all way across page, which publisher must take time to correct. 4. Characters per line. The most popular choice is 60 to 65 characters per line. Some list servers can only accept a certain number of letters per line. If your ad exceeds this limit, it will not look same as you typed it. It will be one long line and a one word line, then another long line and so on.