How Freelancers Can Expand Their Business Using Personal Coaching

Written by Chris Marlow

Back in 1985 when I first started copywriting,repparttar only help I could find onrepparttar 108116 subject were books by Herschell Gordon Lewis, Bob Stone, David Ogilvy, and a few others. I didn’t even look for books on how to build a copywriting business because it never crossed my mind that one would exist.

Since that time copywriters have access to some very fine books on how to build their businesses, most notably books by Bob Bly, Steve Slaunwhite, and Peter Bowerman. But even these books can’t help you when you’re confused about how to make a project move forward that’s “stuck,” or what to do with a client’s new hire who doesn’t seem to want to work with you.

These are problems one of my coaching clients had last week, and I was able to solve both of her problems with one document that I have refined throughoutrepparttar 108117 years and which has kept my direct response campaigns on target 100% ofrepparttar 108118 time.

This particular client reported back at our next session that everyone was thrilled with “her idea,” andrepparttar 108119 new hire became warm and friendly, and offered lots of eye contact.

This is just one real world example of how personal coaching by a veteran copywriter can increase a copywriter’s business success. My clients come to me with all ofrepparttar 108120 challenges, issues, and problems I encountered on my own for so many years — challenges I’ve overcomerepparttar 108121 hard way by making mistakes, spending too much money, and growing ever so slowly toward success.

Today I’m enjoyingrepparttar 108122 benefits of working with some ofrepparttar 108123 world’s most prestigious companies, of having many contacts inrepparttar 108124 industry, and being able to chooserepparttar 108125 projects I want to work on and reject those I don’t.

In recent years I’ve helped many copywriters, mostly those who became friends. But now I have gone one step further by offering my services on a professional basis. Today I am coaching a seasoned copywriter onrepparttar 108126 best way to get more clients; for another, I’m getting her on track for earning more money; and for a third — a newcomer to copywriting — I’m helping him create powerful marketing materials.

Rarely does a copywriter come to me with a single issue. Usually they’re trying to achieve a short- or long-term goal, so we set up weekly one-hour phone sessions with 24/7 support in between. After each session,repparttar 108127 copywriter (or graphic artist) completes “homework” that pertains to his or her goals.

Missing Any Markets Lately? (Or How to Quickly and Easily Increase the Size of Your Market.)

Written by Chris Marlow

Missing any markets lately? That’s a good question to ask yourself if you’ve never given much thought torepparttar disabled. I’m sorry to admit that I really hadn’t, until a client gave me directions to include a TTY telephone number (forrepparttar 108115 hearing disabled) in a B2B print ad.

It’s worth considering thatrepparttar 108116 Internet is a liberating tool for many disabled, and thatrepparttar 108117 disabled could be a significant market for your goods and services. According to a spokesman forrepparttar 108118 World Wide Web Consortium’s Web Accessibility Initiative, these people make up some 8 to 10 percent ofrepparttar 108119 Web-surfing population. That’s a big market to ignore!

In some camps, most notablyrepparttar 108120 non-profit sector, Web page designers are beginning to design for easier access and navigation byrepparttar 108121 disabled. They’re taking into account vision problems, and motor skills problems. And they’re making their software compatible forrepparttar 108122 text readers and Braille translators used byrepparttar 108123 blind.

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