How Effective Are Your Ads?

Written by Pamela Heywood

Do you read classifieds ads? I do because I run an advertising ezine and I can tell you it's an education at times. Ads arerepparttar first impressionrepparttar 101135 unsuspecting public gets of you and your business. They are "make or break", so do yours shape up? Let's take a hard-hitting look -- names omitted to protectrepparttar 101136 guilty!

Frightening Realities

One ofrepparttar 101137 most frightening things -- and, I admit, amusing for me -- was when I ran a spoof ad contest a few months ago. I wroterepparttar 101138 spoofs and I thought they were as obvious asrepparttar 101139 day's long.

Various stuff like ...

I GET PAID when I go torepparttar 101140 BATHROOM! Do You??? Guaranteed amazing home-business plan! Works in your smallest room! Very convenient. No Smelling!! Queue here:

As one reader wrote, "If this ISN'T it, WE're IN TROUBLE!!!"

<< sidenote >>

If you like this kind of thing, you really should subscribe to Wild Bill's CRAZY ADS - published every Monday, God Willing! To subscribe go to:

<< end sidenote >>

Well, we were in trouble! Something I really didn't expect was that people sent in some WRONG answers. That is, they mistook real ads as being works of comedy. Now you can titter, but ...

It's FREE and it WORKS.

Deposit $25 to $50,000. Expected payout: Each $25 deposit will pay out $51,200.00

Here's A Switch - The COMPANY Works For YOU!

FREE $19.95 for anyone who can't make 2 sales in 24 hours!

Retire Early !!

... are all excerpts from just a few ofrepparttar 101141 ads that someone judged to be bogus when they were in fact, perfectly real.

Applyrepparttar 101142 Hype-O-Meter Test

Clearly, there are people who have caught on torepparttar 101143 rule "if it sounds too good to be true, it is", but many more have not.

Whilstrepparttar 101144 word FREE isn't hype, it's far too overdone. Nothing is really free anyway, because atrepparttar 101145 very least it costs you your time to check it out. Free is very often better defined as "included inrepparttar 101146 price". By all means use free offers to get traffic, but watch how you use it and be truthful fromrepparttar 101147 start if there is a condition attached.

Sadly though, there are too many people being suckered into believingrepparttar 101148 unreal stuff floating around onrepparttar 101149 net. Do you really, honestly think that you can make a living giving things away, doing nothing, selling nothing?

You won't as many ofrepparttar 101150 recent failures of programs using this model attest. There's a new one born every week and people sign up to promote them in their droves. All WANTING to believe that this will be their ticket onrepparttar 101151 Internet's Magic Carpet Ride.

Repeat, Repeat, Repeat ...

Whilst it's true that once you find an ad that works you should keep advertising it, what won't work is repeatingrepparttar 101152 same ads as everyone else. All you are doing is spending time -- your time and that is NOT free even ifrepparttar 101153 ads were.

Advertising Target Your Audience

Written by Shahnaz Rauf

Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximizerepparttar return on your advertising dollar you need to target your advertising. But what is targeted advertising? To gain insight you first need to answerrepparttar 101134 following questions:

-Is your product gender related? (males, females or both)

-Is your product age related? (Toddlers, kids, teens, young adults,repparttar 101135 middle ages, elders)

-Which particular interest group will your product appeal to most? (Home, entertainment, education, personal, Health, small business, corporations etc.)

-Who will most likely buy your product? (School kids, parents, home based moms, nurses etc.)

If you have answered allrepparttar 101136 above questions, you will realize that for instance if you are selling toddlers toys, its a waste of your money and efforts to advertise in business magazines. To be sure you might make some sales if you advertise persistently but you won't get a good return on your investment.

So how do you go about targeted advertising. Here are a few online techniques which if done properly could in fact explode your sales:

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