How Does Your Website Make Me Feel?

Written by Philippa Gamse, CMC

When people think aboutrepparttar Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a "techy type".

But for me,repparttar 133370 most intriguing aspect of your online business isn't aboutrepparttar 133371 technology. It's about human connections, and how you can create these in a virtual environment.

It's commonly understood that "people buy emotionally, not intellectually." Even when people think they're making a rational decision, powerful subconscious factors come into play. To sell effectively, we're told to anticipate our customers' needs, to demonstrate that we "feel their pain", and to respond to clues in their body language and tone of voice.

Inrepparttar 133372 "real world" we do this very well. And we know that if we can have a direct, in-person conversation, there's a pretty good chance that we'll closerepparttar 133373 sale or keep a happy customer.

Forrepparttar 133374 online visitor, your Website isrepparttar 133375 next best thing to that in-person conversation with you, your colleagues or employees. And since so many people are researching products and services onrepparttar 133376 Web, it's critical that your site has maximum impact in persuading them to takerepparttar 133377 next step with you.

So how does your Website connect emotionally with your visitors? Do they feel listened to, understood and appreciated by your Internet presence? Are you instinctively meeting their real needs? Do your existing customers feel supported and valued when interacting with you online?

Or are you failing to evokerepparttar 133378 crucial emotional responses which can significantly enhance your response rates, sales and ongoing return on your Web investment?

The Critical Emotions for Website Success

I've been working with client Web strategies in a wide range of industries since 1995. Based on this experience, I've identified some key emotions that you need to evoke in your online visitors to create and sustain a profitable relationship.

How well your Website does this can have a major effect onrepparttar 133379 visceral, instinctive reactions of your visitors, and their propensity to buy from or connect with you.

In total, I have twenty criteria for emotional connectedness that I suggest for any Website. That's too many to discuss in this article, but let's look at a few highlights:

Do I Feel Recognized?

When we first meet in a business setting, we're introduced, or we introduce ourselves with some statement about what we do, and why we should connect with each other.

When we talk with customers or prospects, it's important to show very quickly that we understand their issues and needs, and that we have ideas and solutions to address these.

The most important task for your home page is to accomplish this initial introduction. You've heardrepparttar 133380 "ten-second" rule about how long a visitor will stay on a site that doesn't engage them.

So, does your home page really tell me what you do? Does it speak to me in specific terms that make very clear what services you provide, and what type of customers or clients you work with? Does it use language that I'll understand even if I don't knowrepparttar 133381 jargon of your industry or specialization?

Sounds simple?

There are astounding numbers of Websites that fail to provide basic information onrepparttar 133382 home page.

If your goal is to getrepparttar 133383 customer to visit your store, does your home page clearly show your location, and how to get there? Every time you forcerepparttar 133384 visitor to make a decision, such as "Do I click onrepparttar 133385 Contact Us page to find their address?", you open uprepparttar 133386 possibility that they'll makerepparttar 133387 wrong choice (from your viewpoint), or worse still, they'll just leave.

And is it clear to me whether you can - or would want to - help me? Are you geared towards corporate bulk buyers, or small businesses, or both? Do you operate nationally or only in your immediate location? Will your visitors know what you mean by generic terms such as "business systems" or "total business solutions" or should you be more specific as to what you offer? Do I Feel Engaged?

As we continue our "real-world" conversation, we start to find common points of interest, whether personal or professional. We begin to feel that we can relate with each other, and this helps to build our business relationship.

So your Website has to makerepparttar 133388 visitor feel drawn in - that they want to know more about your business, your products and your services - but again, fromrepparttar 133389 viewpoint of their needs and interests. And you have to giverepparttar 133390 visitor a clear sense that you want to find those points of connection, and to learn more about them.

Ifrepparttar 133391 visitor doesn't feel invited in, if they feel left to themselves to find their way around - if they're overwhelmed, confused, or simply not interested in your site, they'll leave.

Sirius Radio - Everything You Ever Wanted to Know

Written by Nick Smith

Sirius radio, or more generally satellite radio, came out just a few years ago. If you’ve never listened to satellite radio or heard about it, this article is your lucky break. In this article you’ll find out what satellite radio is and how it works.

What Is Satellite Radio?

Just likerepparttar name indicates, satellite radio uses satellites and related equipment to broadcast radio channels to car or home radios. The concept really received its impetus in 1992 whenrepparttar 133369 FCC set aside a chunk of radio frequency for what they called Digital Audio Radio Service (DARS). Five years later, Sirius Radio and XM Satellite Radio purchased licenses fromrepparttar 133370 FCC, and both companies started puttingrepparttar 133371 pieces into place to be able to start broadcasting.

Conventional radio waves can only travel 35 to 45 miles before they die out. The signal for satellite radio services is broadcast more than 20,000 miles aboverepparttar 133372 Earth’s surface. Programming on satellite radio is subscriber based, meaning you pay a monthly fee to descramblerepparttar 133373 signal fromrepparttar 133374 satellites. But, most satellite radio service comes commercial free, so you don’t have to worry about channel hopping. Channels include music, talk radio, sporting events, kids programs, and news.

The Who’s Who of Satellite Radio

There are currently three major players inrepparttar 133375 satellite radio game: Sirius radio, XM satellite radio, and WorldSpace. Sirius radio covers North America, includingrepparttar 133376 continental U.S., Canada, and Alaska. XM provides service inrepparttar 133377 continental U.S. WorldSpace is developing coverage in other parts ofrepparttar 133378 world (Asia, Africa, Europe, and South America) and are definitelyrepparttar 133379 most ambitious in terms of client coverage (a potential of 4.6 billion clients covered on 5 different continents). Each company uses different satellite technology and methods to provide service in their respective areas.

Satellite radio equipment, such as car receivers and home stereos, are sold at a variety of consumer electronic stores, and are starting to become standard installations in new cars. Conventional radios cannot receive satellite radio transmissions, so picking uprepparttar 133380 service usually entails purchasing a receiver, though some kits are available to make conventional radios satellite-radio compatible.

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