The beauty of having a website is not
convenience. It’s not animated graphics or lack of overhead. No, real beauty of having a website is that it can grow with your business.A website is only calling card that can change as you change. Grow as you grow. New products, new services or even a whole new philosophy and look can be applied almost instantly, giving both new and existing customers an accurate representation of your company’s direction. But tapping into this unique little marketing feature requires more than just a new color scheme. You need to change way your view your website.
So many businesses go online with one goal and one goal only: market their products or services. And that’s fine. That is after all, why you’re on web. But give your customers more than they bargained for and they’ll visit more often. More visits means more leads which in turn, means more sales. And that’s whole point of marketing those products and services, isn’t it?
As a consumer, I can buy widgets from just about anyone. And while your price might differ slightly from a competitor’s, widgets themselves are likely going to be same. The selling point then will be amount of service I’ll receive and best service you can give comes in form of content.
