How Does Spellchecker make you Lazy?

Written by David Parton


It's a crime what laziness can do. That'srepparttar downside of automation and software tools. People get lazy. Don't get me wrong, I love technology and I depend on Spell-checking software to help with my writing. It findsrepparttar 108029 typos but it does not find allrepparttar 108030 spelling mistakes.It does not findrepparttar 108031 contextual mistakes. What do I mean by that?

Here's an example: "The kid's got heat."

Maybe,repparttar 108032 "kid" is a pitcher with a really wicked fastball. Or maybe, I meant to type "heart" as in:

"The kid's got heart." The absence of one letter can give you two wildly different interpretations. Ol' Robodunce, spellchecker won't spot gaffs like that.

Remember, in school how you used to struggle overrepparttar 108033 proper usage of "there, they're, and their?" Some people still struggle with those. Grammar can be pretty tricky, so tricky that a computer designed solely to correct grammatical mistakes would have to berepparttar 108034 size of a Pontiac, or even a cruise ship. It would take a truckload of Einsteins to program it. That leaves you, my friend, You,repparttar 108035 author-repparttar 108036 last line of defense.

What you absolutely must know about writing headlines

Written by Joe Lloyd

It is very important that your headline causesrepparttar buyer to make an immediate judgment decision on whether or not to buy your product. If, after reading your headline, it is not possible for a person to say “I want this” or “I don’t want this”, then your headline is worthless. That is to say, with a good headline,repparttar 108028 buyer will makerepparttar 108029 decision to buy immediately after readingrepparttar 108030 headline. This is not a conscious decision, but a subconscious desire to have what they imaginerepparttar 108031 product to be.

Forrepparttar 108032 most part, after reading a headline,repparttar 108033 buyer knows virtually nothing aboutrepparttar 108034 product. But with a strong headline,repparttar 108035 buyer will read your sales letter in an attempt to justifyrepparttar 108036 subconscious decision he has already made to purchaserepparttar 108037 product. It is not necessary to give out more information aboutrepparttar 108038 product in your sales letter in an attempt to ‘makerepparttar 108039 sale.’ In fact, this could actually take away customers who may discover thatrepparttar 108040 product is not exactly what they expected. Therefore, in many ways, your sales letter should just be an elongated version of your headline, where you simply re-establishrepparttar 108041 claims that you’ve made in your headline in a more drawn-out way.

The following headline is a perfect example of what I’m talking about: “Finally discoverrepparttar 108042 rarely revealed secrets that [somebody] doesn’t want you to know... and follow this step-by-step program to [do something desirable]!”

This headline establishes two things. First, it contends that this product contains quality information that is worth keeping secret. And second, it will provide you with a step-by-step way to take advantage of this information for your benefit. Now, provided thatrepparttar 108043 person readingrepparttar 108044 headline is truly a potential customer, after reading this headline (and having virtually no information as to whatrepparttar 108045 product actually is or does) he will subconsciously already want to haverepparttar 108046 product.

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