You've picked a great name for your company, made a list of your potential clients, incorporated your business and you're ready to go. What next? Well, you need to find as many ways as possible to tell people you're in business, and why they should do business with you!

One of first things to do is to get business cards printed up and carry them wherever you go. Hand them out to everyone you know; it always amazes me how many people forget to give their cards to friends and family. Even if you “think” your family knows what you do – you might be surprised to find out how little they really do know. Besides, they may have a friend who needs exactly what you offer, and it’s much more professional for them to offer a business card than a scrap of paper with your name and number scrawled on it. Make sure your cards are professionally printed and have no spelling mistakes. This may be first impression someone has of your business - make it a great impression - because you won't get a second chance to do it better.

Make sure your cards have as many to contact you as possible: snail mail, fax, phone, email, pager, etc. Give people as many options as you can. Make sure your card also clearly states what you do – if you just have your name and phone number on your card it’s likely to be tossed in garbage. I make sure I give away AT LEAST 5 business cards a day. People ask, “Who can you possibly give 5 business cards to?” How about: leaving one on tray when I leave my payment and tip for waitress in a restaurant, giving it to receptionist when I check in at dentist/doctor/vet, go to meet with my child’s teacher at school, chat with another parent at swimming pool watching our kids swimming, someone I meet in checkout line at grocery store, etc, etc. If you want to grow you business quickly this is one way to start!

Now, I mean AFTER you've read this article, shut down your computer, give your sore eyes some rest, get that bottom out of that squeaking chair and go out, implement publicity tricks mentioned here.

Right so, your Bermudas and t-shirts are on, but hey, that brings us to our first suggested trick. Why not wear a t-shirt that’s got your company name logo and a punch-line on it. Come on, don’t put this off list just because you don’t want to get it printed. I've got a better reason to make you search for a screen printer in yellow pages. You don’t get just one t-shirt done. You get a bunch of t-shirts done, depending upon your budget. And so you wear these t-shirts day in and day out, NO. You distribute it. Whatever your site is based on, its got to have some people visiting it. No matter what you do it’s impossible to have no one visiting it. You can easily get about 10 people on your site, even if you sell skunk.

But this is not what you need. You need more zeros suffixed to that 10 right, and that’s why your reading this article. Okay so find out who these visitors are, try and contact them (you could have already collected their e-mails for newsletters and ask them to send their shipping address). Now, send one of your t-shirts to them as a "gift" or "prize" for something that they have done on your site. Lets suppose if yours is a web hosting firm, they get t-shirt as a complimentary gift. They happily wear your company’s t-shirt, because they think that they took a right decision since they are already getting returns and you get that much deserved advertisement. Now, if your budget is not astronomical, send your t-shirt across to people only from those areas where your target audience is located.

Now, as an under effect, these people will also send their friends to your site, 'coz they could also win/get something out of site, isn't it. Now, this is where you should start thinking out of box. You could send Bermudas (not one your wearing), smart college bags, pens with your company name and website printed on it (really cheap, but then your 'winner' is not a moving billboard) and so on. If you target local market, you could send a pizza delivered to your customers. You could visit a book store, meet manager, and ask him to place a bookmark in every book that’s sold, and you guessed it, this bookmark has your company name and website written on it.

So basically possibilities are endless. It all depends on what you are selling; target your marketing technique accordingly. But your product is that funny thing which simply cannot be marketed way I say right. Wrong. Let’s take example of a site selling dog food. Now tie up with a pet shop and give a free pack of your best dog biscuit to every customer who has just bought a pup. So, you see, its not that you can’t do it. It’s just that you think that you can’t do it.