How Do Conversion Rates Apply? An Overview of Sales Conversion RatesWritten by Margaret E. Booth
Feel free to use this article in ezines or on websites without editing and including resource box. ================================================= A Conversion Rate is comparison of number of sales to number of visitors it took to get those sales.It takes 2 sales in 100 visitors to get a 2% conversion rate. In e-commerce overall average conversion rate is 2.3%. The conversion rate for electronics etailers is a low 1.1% while fashion, home furnishing and travel categories average between 2% and 2.2%. Online merchants who use a catalog get a huge 6.1% conversion rate because visitor has looked through catalog and they are coming to website to order knowing exactly what they want. How Can You Increase Your Website Conversion Rate? A combination of actions will help to boost your sales conversion rates. The contribution of each is incremental but worth effort. Add A Search Engine To Your Site
A search engine on your site will help to search your online catalog so that customer finds exactly what they want. This will improve your conversion rate most. Tweak site search engine for more intuitive responses. It may pay in more conversions to upgrade your site search engine from a basic model. Check out other shopping sites to see how their site search engines respond and what features you like best. Simplify Your Site Navigation
The majority of site visitors will click through your site up to three pages and if they don't find something of interest or what they were looking for, they will click away. Simplify your site so that they can get right to product and directly to shopping cart and checkout.
| | Don't Let A Home Business Cost You Your FamilyWritten by Craig Binkley
Does title of this article sound funny to you? To some, it may not only seem funny but downright silly. To others, it may be offensive also. On surface, it does sound like a funny topic for an article. When we look deeper, it can be a very serious problem that needs to be addressed.Now I’m sure that most of us have either heard, or even personally known a family that has been damaged because husband/father pours all of his time and efforts into a job or career. His wife never sees him. His children don’t know him. He may try to make up for it with all kinds of “worldly” gifts, when all while what is really needed is him to be there. I know what you are thinking. This couldn’t, or shouldn’t, happen with a home based business. I am here to tell you that it not only can, but also it does. It doesn’t matter if husband/father is devoting all his time to his career away from home or tucked away in his cozy office at home. The outcome is going to be same. The question that needs to asked is “How can a father/husband run a home based business, at times while still working full-time outside home, without causing irreparable damage to his marriage and family?” Hopefully, following things will help him keep his priorities in line and not be “sucked in” to “succeed at all costs” mentality that is so prevalent in this day and age. 1) The most important recommendation I can offer, reason it is at top of my list, is to trust in God to provide. If we learn to trust HIM rather than feeling that is all up to us, better off we will be (I used to struggle with this BIG time). 2) If you are building a home business while working outside home, you MUST understand that your family needs you. I’m not talking about being able to purchase newest home video center to keep everyone busy either. Set aside some time to spend with family. Make your wife feel special (surprise her with a rose) and remember that you kids are only kids FOR A SHORT WHILE.
|
