How Compatible Is YOUR Site With Search Engines?

Written by Kalena Jordan

Remember those little quizzes you used to see in magazines with headlines like: 'How Compatible Are You and Your Partner?' or 'Are You Dating Mr Wrong?'. Well, we thought it might be fun to create a 5 min quiz for you to testrepparttar compatibility of your site with search engines. Your total score will give you an idea of whether your site is destined for a "high ranking honeymoon" inrepparttar 128367 engines or headed towards separation fromrepparttar 128368 indexes. Pens ready? Here we go:

Q1. The Home Page of your web site consists mainly of: a) Graphics b) Text c) A mixture of text and graphics d) Flash files

Q2. Withinrepparttar 128369 HTML code, does your site use: a) A Title Tag only b) A Title Tag plus a META description tag c) A Title Tag, plus META description and keyword tags d) You donít know

Q3. The content of your site includes: a) Text based on internal sales copy b) Text containing keywords and phrases you think are relevant c) Text containing keywords and phrases based on search engine research d) Little or not text

Q4. The images used throughout your site: a) Use keyword-filled ALT IMG tags b) Donít use ALT IMG tags at all c) Use ALT IMG tags that donít contain keywords d) You donít know

Q5. Your Web Site was submitted to how many engines?: a) The top 10 search engines & directories b) The top 10, plus regional engines in your target markets c) None - donít search engines find sites automatically? d) You donít know

Q6. The links to internal pages within your web site are: a) Graphic buttons b) Text links c) Graphical text links d) Keyword-filled text links

Q7. Your web page URLís are mainly: a) Static URLís (consisting of .htm or .html extensions) b) Symbol-free dynamic URLís (e.g. .cfm, .jsp, .asp extensions) c) Symbol-filled dynamic URLís (e.g. containing symbols such as '?') d) You donít know

Q8. You trackrepparttar 128370 following to your site: a) Number of visitors only b) What search engines they came from c) What search terms they used to find you d) All ofrepparttar 128371 above

Q9. You track your ranking inrepparttar 128372 search engines by: a) Conducting manual searches occasionally b) Receiving detailed ranking reports occasionally (less than once a month) c) Receiving detailed ranking reports regularly (once a month or more often) d) You donít track your rankings

Q10. What is your siteís link popularity like? : a) There are less than 10 external sites linking to yours b) There are 10-50 external sites linking to yours c) There are over 50 external sites linking to yours d) You donít track your link popularity

Q11.When your search engine rankings slide, you: a) Donít notice b) Re-submit your site to all engines c) Re-submit your site only torepparttar 128373 engines where rankings have dropped d) Wait forrepparttar 128374 engines to re-index your site automatically

Q12. Of all your web site traffic, search engines provide: a) Less than 10% b) Between 10 and 20% c) More than 20% d) You donít know

Search Engine Predictions For 2002

Written by Kalena Jordan

Never try to predictrepparttar unpredictable. Thatís advice I have been given and advice I am going to completely ignore this month, by attempting to predictrepparttar 128366 movements ofrepparttar 128367 volatile search engine industry overrepparttar 128368 next 12 months. Here they are, my personal predictions for 2002:

1. Increase in Pay For Performance (PFP) Options - when you consider that a year ago there were only a couple of search engines offering PFP options, you realize how important PFP has now become (by PFP I mean Pay-Per-Click options, paid inclusion, sponsored listings and keyword buys). Allrepparttar 128369 most important search engines now offer some type of PFP option and every SEO campaign should have some PFP components for best results.

I see this trend increasing, withrepparttar 128370 major engines and directories expanding onrepparttar 128371 range of PFP options they provide, whether in-house (such as Looksmartís new LookListings range for small business), or outsourced (such as Yahooís recent partnering with Overture). I also see more traditional SEOís embracing PFP forrepparttar 128372 first time in 2002, as they realizerepparttar 128373 benefits and results achievable for their clients and stop fretting overrepparttar 128374 perceived loss of 'purity' of search results.

2. Increase in Paid Submissions - Looking back to November 2000, Looksmart wasrepparttar 128375 only one ofrepparttar 128376 major engines and directories to demand payment to consider a site for submission to their index. Yahoo introduced submission fees for commercial sites a month later. Both directories hiked up their price to USD 299 during this year, setting a new standard forrepparttar 128377 industry and justifyingrepparttar 128378 value of their service via market share (Yahoo) andrepparttar 128379 formation of new partnerships with other search players (Looksmart).

I would hope that Paid Submission fees remain static for 2002, at least for Yahoo and Looksmart. However I believe weíll see other engines and directories introduce a fee for submission to their commercial categories. I think Google could berepparttar 128380 first of these.

3. Crackdown on Spammers - In their quest for relevant results, Google recently introducedrepparttar 128381 Report a Spammer page, ( as well as a beta page rating tool within their latest Toolbar (http:/ that enables people to raterepparttar 128382 quality of sites they find in Googleís index. As well as enabling people to vote for sites they find providing quality content, this rating tool gives peoplerepparttar 128383 opportunity to report sites using unacceptable spamdexing methods to try and obtain a high search ranking.

With engines like Google leadingrepparttar 128384 way inrepparttar 128385 crackdown on search engine spammers, other engines should follow suit in 2002. As a result, there should be far less spammers and more relevant results acrossrepparttar 128386 search engines by this time next year.

Cont'd on page 2 ==> © 2005
Terms of Use