So who should I use RSS Feeds? How can it help with my online business?

1. RSS Feeds allow you to deliver your newsletter/message directly to desktop of your subscribers and readers, BYPASSING email.

As you might have read or heard, email is not getting through to a lot of people, especially now with CAN SPAM law in place, ISPs are filtering a lot of emails with certain subjectlines in them.

Imagine if you have a 10,000 list and 20% of your emails doesn't get through.

That means 2,000 mails are not being delivered. How much sales are you losing from this alone?

It is also costly to hire services that help you do monitoring and ensure your autoresponders/emails get through.

Your readers and subscribers themselves are getting numb to constant bombardment of emails from other parties, bear in mind they are not just subscribing to your newsletter.

With RSS Feeds, you can get your readers to subscribe to your news feed using a newsreader software or online web service for reading rss feeds).

This way you can bypass all email SPAM and reach 100% your readers. And with some good headlines, you can bet your message gets read.

2. Get your site listed by YAHOO within 24 hours and save $299

With RSS Feeds, you can get your site listed in Yahoo within 24 hours and save $299. Yahoo is currently building an RSS directory and as such has inadvertently opened a "back door", allowing people to list their website with RSS feeds.

This secret is revealed in my Video Course on Blogging and RSS, (www.marketing-rampage-with-blogs-and-rss.com).

After conducting asset research for over 14 years for such demanding institutions as FDIC, FSLIC, and RTC, as well as major hotels and casinos in gaming industry, property management firms, and many of nation’s larger law firms, one thing that has emerged is a distinct lack of information – not about type of items searched, but depth and quality of other searches. In cutting to chase, following is result of compilation of asset search guidelines, and should serve to assist in setting at least a baseline standard for developing a viable domestic asset search strategy.

Subject Identification

Prior to beginning acquisition of information on any subject of an asset search, subject should be properly identified. Studies have shown that as much as 30% of American population uses undisclosed aliases and/or “akas” to conduct and transact various levels of personal and professional business. This statistic does not take into account existence of corporate, DBA and/or partnership entity names, which are created to transact various forms of business on behalf of principals of said entity. To properly identify a non-corporate subject, following minimum recommendations are made for non-law enforcement environments: Obtain credit reports from three major credit bureaus, per Fair Credit Reporting Act (FCRA) requirements.

However, make sure that obtaining reports is in compliance with permissible purposes as defined in Public Law 91- 508, Title VI (FCRA), to avoid tainting your pursuit should matter ever be litigated. Remember, in context of this discussion, we are focused on asset searches as recovery medium, and basic assumption is that asset search has already been determined to be sanctionable. This could be determined, for example, by a loan in default, a judgment that has been rendered, or a court order obtained for release of credit information in cases that are not clearly defined under FCRA.

Remember this simple guideline: credit reports are legal post-judgment, for purposes of collection, and/or where consent has been given somewhere in stream of creditor/debtor relationship. In case of a receivership institution (i.e., where a director is being scrutinized for alleged conversion of assets), consent may also have been given for a credit history during pre-employment evaluation or as a policy-based condition of employment.

This is referred to as “extended consent,” and constitutes valid use, especially in matters where a criminal investigation is under way, and where conversion of assets is factually alleged as result of a forensic audit or proven by admission. Be careful, though, as “extended consent” from employment perspective is still a gray area under law. The following two items are available from credit bureaus and their sub-vendors but have less coverage extended to them under FCRA, yet “FCRA compliance attitude” should be used when accessing them:

•Obtain social security traces from three major credit bureaus. •Obtain address update/credit report header information from three major credit bureaus. •Obtain voter registration information for applicable jurisdiction germane to primary, or most recent, residence of subject. Some states have compiled voter data through private repositories, which should be checked for movement.

Match information obtained through independent sources to information presented by candidate in form of credit application with institution, and/or information developed independently by institution in initial credit qualification process.

Many other methods of identification exist, but above represents very least that should be done. The reason for obtaining information from all three bureaus, instead of only one, is to develop any alias and/or aka data, as well as current addresses (not specified), and/or any additional addresses that may provide venue data. This will assist asset searcher in determining whether to advise client to proceed with asset discovery in additional areas unknown to client at time asset search was requested.

Address verifications are usually difficult without a physical inspection of address in question, including a visual identification of subject entering and/or leaving address. Address information that is cross-referenced and verifiable through major credit bureau repositories is usually presented in an asset search, and in most cases is very reliable.

To discover current telephone number of subject, methods available to fraud examiner include nationwide telephone directories, criss-cross directories, directory assistance contact, and attempts at contact existing telephone numbers known by client. There are other methods of telephone number development available. However, these methods should not be utilized by a CFE in order to avoid tainting legality of pursuit, in even that litigation is ultimate undertaken.

Assets Determination

Assets determination usually constitutes an integration of certain liability data to offset assets “worth” in order to arrive at a net equity position. This is especially true in identifying and analyzing real property assets. There are multiple forms of asset determination, which are described as follows: Real

Property Ownership: A search should be conducted of applicable county jurisdiction. The exception is in California where a statewide assessor’s index is available, usually through “lien date” of prior year. This repository is made available through a private company, and is in no way sanctioned by any public jurisdiction. For traditional searches throughout rest of U.S., per jurisdiction research is conducted at assessor’s office to determine if name exists on assessor’s roll, and/or if known property (address) crosses-verifies to suspect owner.

A search of applicable jurisdiction’s Recorder’s Grantee/Grantor index (or general index as it may also be known) is then undertaken to determine if property is still vested to subject, and if any open Deeds of Trust and other liens exist which identify liabilities against property. The search in recorder’s venue should also identify (in jurisdictions where this is possible) Documentary Transfer Tax Stamp amount, which should be divided by applicable factor.