I am convinced that anyone with a web site can promote that web site along with its business, products, and/or services by implementing this basic marketing strategy. Sure, it sounds simple enough, but what if you aren't confident in your writing skills? Accurate written communication is foundation of this marketing maneuver.

Can you write?

My initial experience involved submitting articles written by other people to publishers. I was so excited when I saw response generated by this technique that I decided to use it when I began my own business.

One day I sat down with pen-in-hand attempting to begin writing my own articles and spent next half hour staring at blank sheet. In frustration, I eventually put down pen and walked away, later complaining to a friend that I hated to write. I complained about lacking writing expertise and that my qualifications basically amounted to good grades I earned in English classes long ago. My friend gently interrupted me pointing out that I had been writing on a daily basis at work. She also brought to my attention fact that my education provided me with necessary skills to write competently and effectively.

After kindly showing me forest which I couldn't see for its trees, my friend generously offered an incredible suggestion. Her solution for my dilemma was that I should try begin again by choosing a topic and then creating an outline representing points I wanted to cover about that topic in my article. Choosing a topic would give me a foundation upon which to build my article. Drafting an outline would allow me to address issues that I saw as pertinent and relevant to my topic.

You can dramatically increase your sales conversions simply by taking time to test and track your results. Not only will testing and tracking enable you to determine what's working and what's not, but it will also help you to focus your energy on techniques that produce results.