How Big a List do You Want?Written by Natalie White
Well, what can I say about size of an Internet marketer's list?
From my point of view, size of your list is somewhat relevant (I said somewhat)... Nobody can say, "You need X amount of subscribers to be successful." It doesn't work like that. What you need, is a list of RESPONSIVE subscribers. You may have a list of 10,000 people with a conversion rate of 0.2% (20 people will buy), or you may have one of 1,000 with a 2% rate.
Don't get me wrong here... of course you want to keep on building your list... I didn't stop at X number and said "That's enough" (Who in their right mind would!!!). Of course, bigger better, but what I'm saying is you don't need to have 10,000 subscribers to make money online.
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There is a great book just published about How to build your Opt-In List. I've read tons of book, and this one is by far best one I've read yet. It is FR.EE for download here: http://www.markmadeez.com/TheOptInStrategy.pdf
What you need is a good conversion rate, and to get that conversion rate, you need to cultivate your list. When I say cultivate, I mean develop a credible and trusting relationship with your subscribers. Get them to trust you by delivering useful content and information throughout your mailings, good products, and good programs. Don't use your list for blasting Solo Ads after Solo Ads! You will see your subscribers fall like flies... your unsubscribe rate will go through roof so fast, it'll make your head spin!!!. This is not what you want, right? You want people to read you, you want people to write to you, you want people to come to trust you, and then to buy from you.
13 Free or Cheap Effective Advertising MethodsWritten by Donnie Baird
Advertising is life blood of any business, no matter how big or how small. No advertising usually means no business. Large companies have an almost unlimited source of advertising dollars. Small business owners on other hand, are limited in amount of money they have for advertising. So, problem is how to make ones advertising dollar get most bang for buck. It's not enough to advertise. Your advertising must be effective. So, once you have a website or an ad to advertise, check out following ways to advertise for little or no cost. 1. Advertising coop- Many businesses, especially work at home businesses, offer advertising coops. They will send people to your business for a fee. Usually fee is relatively small. This is nice because you already know that these people have at least some interest in your business. Although they may not spend a penny with you, you at least get exposure. 2. Website-The age of internet has expanded possibility of owning your own business to an almost unlimited number of people. It also has expanded advertising audience to a tremendous amount of new people, world wide, who otherwise you would never have been able to reach. Although websites will cost you to get hosted, you can advertise it many ways for free. Things like link exchanges and article submissions allow you to get exposure to your website with no cost except for you time. And as we will see in a moment, your website can be advertised many other ways for free. The advantage of a website is that it centralizes all your business and products into one central location. It gives you somewhere to send people so that you don't have to do as much selling because you let your website do selling for you. 3. Answering Machine-Change message on your answering machine to reflect fact that you are now in business for yourself. You could say something like," Hello. You have reached home office of John Doe of My Business.com
.." That way when you call that person back, they may ask you about your business and thus door is open to discussing your business. 4. Put a sign in your front yard or in yard of a friend or relative with your name and website address on it. This is a good way for your neighbors to find out about your new business as well as any people that ride by your house.