How Bad Do You Want It?Written by John Colanzi
We live in an amazing time. Some of things we take for granted, would make Pharaohs envious.The cars, VCR's, TV's and computers we take for granted, were unheard of. We literally live an a world of abundance. Computers and internet have opened up a whole new world of commerce. We can literally go into business on a shoestring. Do you want to be a publisher? Now you can. Do you want to expand worldwide, you can with a click of your mouse. So why do so many marketers come online and end up throwing their hands up in defeat? Because they haven't learned to pay price. When they shop for a car or a house, they know price tag. They can pay it, or they can keep shopping.
| | The Secret Of Illusional MarketingWritten by Larry Dotson
You need two special ingredients to make this marketing strategy work successfully. You will need a product that your target audience will perceive as being extremely valuable and something that you can afford to giveaway.What is this secret, you ask? Tell your visitors they can have your product at no cost if they advertise your web site. You can make your product extremely valuable by selling it. Write up a persuasive, full page ad for product & set up a real ordering system. The higher price you charge, more people perceive it as being valuable. A word of warning, don't price it at an unbelievably high price. So how can you afford to giveaway a high priced product? Simple. Write an information product that can be delivered over Internet. For example, ebooks, fee based web sites, reports, etc. You won't have production or shipping costs.
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