How Any Small Business Can Boost Profits Online - Even When ALL Your Customers Are Local

Written by Jerry Buchs

I talk to many local business owners here in my little hometown that tell me they want a website. When I ask why, they generally say something like, "Well, I just think we need one. Most businesses have them now."

But realistically, if you operate a local dry cleaner, restaurant, pet shop, hair salon, lawn service insurance agency, dental or law office, why should you have your own website when all your customers/clients are fromrepparttar community?

There's only one reason. TO INCREASE SALES!

If that's not your goal, then don't waste your time, or your money, getting a website for your business. Period.

So how does your business make money onrepparttar 117812 global information highway when you only have local customers? Here are five easy, fool-proof strategies that will help make it happen.

Strategy #1: Get your own domain.

Just like your retail space or business office, you need to have your own "cyber real estate" to do business online. So you must own your own domain. Registerrepparttar 117813 name of your business or come as close as you can ifrepparttar 117814 exact name is already taken. Either way, make surerepparttar 117815 domain name is simple, fairly short (2 or 3 words), and easy to remember. With your own domain, you can edit content and keep your site up to date, developing it from empty "land" to your own client-centered "branch location."

Strategy #2: Use professional web design assistance.

Do you feel comfortable doing what's necessary to produce a superior, professional, eye-catching website design? I didn't think so! Then why would you even consider designing your own website? And worse yet, you can't trust your web design torepparttar 117816 lady downrepparttar 117817 street, to a college kid, or to your brother-in-law! Professional design is a necessity if you want to profit online, so don't skimp.

Strategy #3: Grow your email list to EXPLODE sales!

What if you could reach every customer or prospect you get withrepparttar 117818 touch of a button and for a minimal cost? You can. Your website must have a listserver to make consistent sales. With a listserver, you can build a huge list of email addresses for people interested in your products and services and send unlimited non-spam messages to them.

Mirror Mirror On the Wall, Who's the Fairest Of Them All?

Written by Elena Fawkner

Mirror Mirror Onrepparttar Wall, Who'srepparttar 117811 Fairest Of Them All?

2002 Elena Fawkner

How do you create wealth? Wealth is created by:

=> Finding a product or service that a lot of people want and need.

=> Getting repeat business out of it.

=> Choosing that product or service by looking at trends and staying ahead of them.

=> Employing others so you get more done.

=> Employing and training others effectively.

=> Not training competitors but retaining leaders in your organization by offering themrepparttar 117812 same opportunities for growth as you enjoy.

[Source: "Brilliant Compensation" video by Tim Sales and Dr. Charles King, Professor of Marketing atrepparttar 117813 University of Chicago. Link atrepparttar 117814 end of this article.]


There's no point pursuing a business selling a product or service for which there isn't a market - a HUGE market.

What'srepparttar 117815 biggest market of them all? Baby boomers.

Baby boomers are all people born from 1946 through 1974. They total 76 million people inrepparttar 117816 United States and 2 billion people worldwide. As at today, they'rerepparttar 117817 people aged between 38 and 56.

As you'll see when you watchrepparttar 117818 video, every 8 seconds forrepparttar 117819 next 16 years, someone will turn 56 years old. What does this mean for you? It means don't go after repparttar 117820 38 year olds, go afterrepparttar 117821 56 year olds. You have a full 16 years to go after 56 year old people looking for your products or services.


Your product or service must be unique and it must be consumable. If it's not unique you have to compete on price and convenience. If it IS unique, your market comes looking for YOU.

If your product is not consumable, you're out of business until your next sale. A successful business requires REPEAT sales of consumable products. This way, you're earning multiple commissions on a single initial effort.


Having identifiedrepparttar 117822 baby boomer market as THE market to target, when choosing your product or service, in addition to being unique and consumable, it should be one that your average 58 year old is inrepparttar 117823 market for.

The top five:

1. Health 2. Looking younger 3. Retirement issues 4. Security and money 5. Efficiencies - things that make life easier.


There are three basic ways of earning money:

1. Work for someone else. 2. Be a professional - doctor, attorney, accountant, engineer. 3. Own your own business.

Inrepparttar 117824 case of 1. and 2., you exchange your expertise for someone's else's money. Unfortunately, however, your capacity to earn is limited byrepparttar 117825 number of hours inrepparttar 117826 day. No matter how hard you work, there will only ever be 24 hours in a day.

Inrepparttar 117827 case of 3., if you do it all yourself, you still run out of time and talent. To break throughrepparttar 117828 time alent barrier, you MUST employ others, thereby leveraging off repparttar 117829 efforts of your employees. That'srepparttar 117830 key to wealth. In theory, that is. Only thing is, it's very difficult to achieve leverage through employees because no employee will ever work as hard in your business as you do because they don't have an ownership interest in it.

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