Have you heard phrase - a person who DOESN'T read, is just same as a person who CAN'T read!

Pretty insightful.

But, listen to this: of people who do read, 90% of them (NINETY) do not even get passed first chapter of a book!

Staggering, but true.

So, what can we learn from that?

For starters, majority of people only read things that really interest them, and, turn away from all those things that B-O-R-E them. (The number ONE marketing and advertising sin!)

What can we do to keep our communication, lively, interesting and compelling?

HIRE AN 11 - 15 YEAR OLD!

Here's why: Children are pretty much switched on. Their minds are active, buzzing and... alert! Their curiosity feelers are on-the-go, 24 hours a day.

Just watch them playing a computer game or observe them watching a TV programme, listening to music. The slightest hint of boredom, and they're off to find another game, another channel, another comic, another song.

Here's how to take advantage of their particular skills.

EMPLOY THEM!

In fact, EMPLOY is a good word when it comes to kids. Pay them in order to help make your marketing messages sizzle!

It is very important to realize that persons buy from you. It is mind at other end of internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.

What is process that goes in mind who reads your promotion? An understanding of whole process will make you achieve your goals and build your business better.

Many a theories have been developed to explain process when person views advertisement and then goes for sale. It has been charted and every model points to one thing in common.

The process is not instant. It is sequential.

Anybody who has been marketing on net must have come across AIDA. It is simplest advertising model that in short stands for

-Attention

-Interest

-Desire

-Action

This model suggests that advertising must gain customer's attention, arouse person's interest followed by desire for product and stimulate action towards purchase of product.

This explains and guides how to formulate your advertising. Successful marketers have followed AIDA for generating successful advertisement campaigns.

AIDA is good but is not that well defined. Another model that has gained popularity and is more comprehensive than AIDA is DAGMAR. Its steps are more defined and thus easier to apply than AIDA.

DAGMAR stands for 'Defining Advertising Goals for Measured Advertising Results'.

It maintains that all advertisement aiming at a sale must carry potential customer through four stages.