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How-To 'Bond Like Super-Glue' With Your Subscribers!
By Michael Green
Every successful Ezine editor knows one thing that all failing editors have yet to learn...
"If you’re going to make 'real' money from your Ezine newsletter, by earning cash every time you hit 'Send' key to dispatch your latest edition; then first you need to gain undying trust and devotion of your list of subscribers in fact, you've got to 'Bond like Super-Glue' to each and every one of your readers!"
But where does average Ezine owner get their hands on that kind of 'Subscriber Bonding-Substance?'
The answer is that an Ezine editor has to make their own glue and it takes a little time, perseverance and effort!
You see people buy products once trust has been developed (not before) and too many list owners make basic mistake of trying to put kart before horse. They attempt to 'hard-sell' products that they are affiliated to, right from issue number #1 of their Ezine. But unfortunately - they fail to realize that trust has yet to be built-up between newsletter and its readers. And that is fatal!
GETTING IN CLOSER
Nobody wants to be hard-sold to by a virtual or complete stranger, and that's in real offline world. You can multiply that old maxim by a hundred in scam-rich online environment.
Now Ezine list owners who forget that they promised their readership quality, useful and informative information - when they first signed up - are then exact same people who are most surprised when they discover that they’re not making a decent return from their online efforts.
SHOCKED BY HIS OWN FAILURE
Recently an Ezine owner contacted me anxious to discover why his own Ezine (with a 5,000 subscriber base) was failing to make profits.
I asked to see a copy and when I did, answer was shockingly obvious...
1. There was no original content of benefit to reader. 2. EVERY link was an affiliate program he was signed up to. 3. The editor made no attempt to befriend reader. 4. No sense of which angle Ezine was coming from. 5. There was nothing to indicate who it was aimed at either.