+++++++++++++++++++++++++++

Host A List, The Benefits of Opt In Traffic

By Barrett Niehus

We are all aware of power of opt-in advertising to promote our products. However, few of us realize that every other internet marketer out there is trying to do same. Here is an idea to help those marketers deliver their message, and substantially increase your exposure in process.

An opt in script that allows members to bulk email all other members of opt-in list is available for download and at http://www.freetrainer.com/reps/ilink.zip. The script allows members to accept opt-in email advertisements from other members of list in exchange for being able to post their own marketing message to every member of opt in list. This type of script is generally effective for list administrator because he/she can include a marketing message that goes out with every email that is sent through opt-in script. In addition, everyone posting must go to list administrator's page in order to access script. This translates into an opt-in participant being exposed repeatedly to administrator's marketing and product message.

You can get more sales with your sales messages by making sure they always include following 7 key features.

1. A Captivating Headline

Always include a captivating headline at top of your sales letters and web pages. An enticing headline captures your reader's attention and compels them to read more of your message.

The most effective headline is a short dramatic statement promising a benefit. For example, "Easy Way to Double Your Sales".

2. Believable Claims

If actual results you can produce for your customers sound too good to be true, they will assume it is not true and they will not buy. Understate any claims that sound exaggerated even if they are true.

3. Authentic Testimonials

Testimonials from satisfied customers prove you lived up to your promises in past. They overcome your prospective customer's skepticism and replace it with confidence in you and claims you make.

Develop habit of asking your customers and clients for testimonials. Then use them in all your marketing efforts. Get permission from your customers to include their real names and addresses with their testimonials. Testimonials from real people are believable. Anonymous testimonials are not.

4. A Motivating Offer

Your offer is only reason people respond to your advertising. They want "deal" you are promoting (free information, special price, free bonus with order, etc.). Include an enticing offer in every sales message. A strong offer will maximize number of responses you get.

5. A Risk-Free Transaction

Do you know major reason why people often hesitate to buy something - even if they want or need it? They do not want to risk getting something different than they expect.