Honesty is the Best Policy -- Especially When It Comes to Dealing with the Press

Written by By Carolyn Moncel


As a child growing up in Chicago, my friends and I would often yell at each other, "Cheaters never prosper!" if we thought someone was playing unfairly on our Catholic school playground. Inrepparttar business world overrepparttar 120895 years, I've learned that there's a lot of truth in that statement. Cheaters don't always succeed in business, and while we're onrepparttar 120896 subject, liars are always discovered. We've seen these lessons played out a lot lately. The newspapers have been flooded with commentary about a former New York Times reporter andrepparttar 120897 poor conduct he displayed by purposely filing inaccurate stories. While his actions have cast a very negative light onrepparttar 120898 journalism community as a whole, causing many business owners to wonder if they've been treated fairly byrepparttar 120899 media inrepparttar 120900 past, it's important to note that unscrupulous reporters represent just a few "bad apples" in a very large barrel. Most journalists possess great integrity. It's their job to search forrepparttar 120901 truth so if you're a small-business owner ready to tell your company story, honesty is stillrepparttar 120902 best policy - especially when it comes to dealing withrepparttar 120903 press. So why do people lie torepparttar 120904 press inrepparttar 120905 first place? You'd think thatrepparttar 120906 most obvious answer would be because they have something to hide. In actuality many times lies are told inadvertently. Here are common examples andrepparttar 120907 ways in which to avoid these mistakes before it destroys your reputation: · Not knowing what to say when a reporter phones. Two examples come to mind. First it's always tough being a business owner because sometimes crises arise. When they do surface, it's difficult to know what to say to anyone, let alone a reporter. Second, it can be equally difficult to conduct interviews withrepparttar 120908 press if you're either a new business owner or you've only had limited exposure to media interviews. In either case, it's simply unnecessary to lie, because if you know yourself and your business inside out, then you will have plenty to say. When in doubt about a question, ask

Running With the Big Dogs

Written by D. Monday


Ladies and Gentlemen, Mark Joyner has leftrepparttar building!

That’s right. After many pronouncements, and many many emails from affiliates selling his “going away” package, one ofrepparttar 120894 most successful and influential Internet Marketing gurus has officially retired. Or has he?

The retirement of Mark Joyner fromrepparttar 120895 world of Internet Marketing, where he made millions in a few short years, has beenrepparttar 120896 subject of much debate online. There are those who take Mark at his word and believe he’s gone for good. And, there are many who believe this is justrepparttar 120897 end ofrepparttar 120898 first act. They think Mark will be back online with something new and maybe even revolutionary to promote. Still, others thinkrepparttar 120899 whole thing is a big scam to drain every last dollar out of those eager and gullible enough to part with it.

What isrepparttar 120900 truth?

Who knows?

Why should you or I even care? Mark came torepparttar 120901 Internet. He saw. He conquered. Good for him. Now what does that have to do with your success online? Not much. Many people follow these Internet gurus hoping to findrepparttar 120902 key to their own online success. True, some have actually made good money by regurgitatingrepparttar 120903 teachings of people like Mark. They rode his bandwagon to their own success. But ever ask yourself why someone like Mark is getting out ofrepparttar 120904 Marketing to Marketer’s biz?

Maybe because it’s getting harder and harder for even gurus to make a decent profit fromrepparttar 120905 over crowded field of marketing players. Seems like every newbie and their mother wants to start up a web site to promote Internet marketing information. Are you one of them?

Millions of people saw gurus like Mark making big bucks and thought they could imitate them and dorepparttar 120906 same. Well, you can’t. Know why? Because, you’re not Mark Joyner. Or you’re not (fill inrepparttar 120907 name of your favorite marketing guru here). No matter what they tell you or what you might believe, you can’t duplicate their success. Sorry to burst your bubble.

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