Honda Environmental Technology Advances with Honda Accord Hybrid and Honda Fuel Cell Stack

Written by Jenny McLane

Employing Variable Cylinder Management technology (VCM), Honda Accord Hybrid isrepparttar first hybrid vehicle to deactivate three of its engine's six cylinders in certain conditions like highway cruising for greater fuel efficiency without affecting its performance.

The new 2005 V6 Accord Hybrid integratesrepparttar 135797 fuel economy of a four cylinder compact Civic and high-level performance.

Combining VCM with Honda's Integrated Motor Assist hybrid technology, Honda Insight and Civic Hybrid captured four ofrepparttar 135798 top five slots inrepparttar 135799 EPA 2004 fuel economy ratings. In 2005, Honda-developed fuel cell stack featuring increased performance and fuel efficiency, reduced cost andrepparttar 135800 capability to start in below freezing temperatures.

Leadingrepparttar 135801 pioneering efforts forrepparttar 135802 development and application of leading edge environmental technologies includingrepparttar 135803 first Low Emissions (LEV) and Ultra-Low Emissions (ULEV) vehicles andrepparttar 135804 first commercially certified fuel cell vehicle, Honda now again has proven its innovative ideas.

FCX fuel vehicle powered byrepparttar 135805 Honda FC stack isrepparttar 135806 realization of Honda's long held effort of hydrogen-powered vehicles. The Honda FCX then on its launching will berepparttar 135807 first and only fuel cell vehicle certified byrepparttar 135808 EPA and California Air Resources Board for regular commercial use.

Lights! Camera! Igintion! Why Do Carmakers Pay $600 to Place Their Autos in Movies?

Written by Jack Smith

Lights! Camera! Igintion! Why Do Carmakers Pay $600 to Place Their Autos in Movies? Read Jetsetters Magazine at To read this entire feature FREE with photos cut and paste this link:

You’re sitting there watching TV when a commercial comes on forrepparttar new 2005 Pizzazzmobile V8. Asrepparttar 135714 narrator extols its styling, its power, and its luxurious interior you yawn and fliprepparttar 135715 channel. A few days later, however, you’re atrepparttar 135716 movies when Tom Cruise comes racing along a mountain road overlooking Monte Carlo in that very same Pizzazzmobile. Will you take this opportunity to get up and go buy a bag of popcorn? Not hardly! Somewhere deep within your cerebrum something is being planted. “Wow! I’d look great, too, atrepparttar 135717 wheel of a Pizzazzmobile.” There, in a nutshell, liesrepparttar 135718 appeal ofrepparttar 135719 increasingly popular — and controversial — practice known as product placement.

In concept there is nothing mysterious or sinister about product placement. Basically it involves featuring a commercial product within an entertainment or artistic work, most often a movie or TV show. It’s nothing new, especially where cars are concerned. There was, for instance, James Bond’s Aston Martin in “Dr. No”; “Smokey andrepparttar 135720 Bandit” with Burt Reynold’s gleaming black Pontiac Trans Am; “Herbie,repparttar 135721 Love Bug” andrepparttar 135722 eponymous VW Beetle; andrepparttar 135723 1971 classic “Le Mans”, which featured Steve McQueen and a bevy of Porsches onrepparttar 135724 race track and onrepparttar 135725 road.

In recent years, however, produce placement has become big business. About $1.5 billion will be spent this year to place products — cars, candies, dishwashing liquid, and even some countries — inrepparttar 135726 500 feature films released inrepparttar 135727 United States . Of that total, carmakers account for some $600 million. According to Autoweek, Ford spent $35 million to feature Jaguars and Thunderbirds in one movie alone,repparttar 135728 2002 James Bond shiller-thriller "Die Another Day." Other carmakers routinely spend up to $10 million per movie forrepparttar 135729 privilege of seeing their models roll acrossrepparttar 135730 big screen.

The competition among carmakers for a prime movie spot can be heated. Inrepparttar 135731 John Grisham book “The Firm”, for instance, Tom Cruise’s employer gives him a BMW 318 as a perk of employment with his new law firm. But inrepparttar 135732 movie, this becomes a Mercedes convertible. Mercedes denies having had to pay for such prime exposure; rather, they appealed to producer, Sydney Pollack’s sense of zeitgeist. “He became convinced BMW wasrepparttar 135733 car ofrepparttar 135734 1980s, whilerepparttar 135735 Mercedes wasrepparttar 135736 car ofrepparttar 135737 1990s,” says a Mercedes spokesperson.

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