I look for four things to help me separate
Good from
Bad and
Ugly. #1 Credibility: I want to know who is behind
product. What are their credentials? Will I be spending my time and efforts with a professional business that knows what they are doing?#2. Simplicity: Will I be able to navigate
web sites and find
tools and understand how to properly use
product or service?
#3. Needed products or services. How much competition will there be?
#4. Cost Is
business priced at an affordable range for all income levels? Is
fee hidden at
end of a long sales letter or do I have to fill out a form to get to
price.
#1 I have answered interesting ads to find web sites that have no information at all about
people or
company behind
product. For all I know it could be a whiz kid with a computer in his bedroom reselling someone else's products. Anyone can take a professional course on writing sales letters and learn what psychology triggers responses in people’ behaviors. I haven't seen an insurance policy yet for networking programs. Without a credible person or company behind
product or service, at best you are gambling. Why spend your time and effort and money to gamble on an unproved company even if it is free?
What are you chances? 50/50 if
company survives. 0/0 if they don't. What's your time worth?
#2 Many times in studying
web sites I come to I take into consideration how long it takes to load. I look for choices available to
reader.
I do not like flash presentations and should have
choice to continue viewing
site without them. Most professionals using flash have an option button to skip
flash. It is a proven fact that college graduates and older do not go for flashy presentations. They prefer a well written attention grabbing script.
If there is no such option and people are forced to wait for a flash movie to load, 50% or more will leave.