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Hundreds online business opportunities promise to help people get rich quick, and Internet is a place that offers vast opportunities to create financial freedom. The dream of financial freedom captures minds of thousands of netpreneurs everyday, but common result for most people who search for their fortunes is a deep hole in their credit cards.

Answering “Why You, Why Now” Critical in a Winning Business Plan

Business plans continue to be an essential element of capital-raising process. They must convince investors to take notice – investors that are shrewder today due to ups-and-downs they have experienced over past few years.

Adding to financing challenge is plethora of high-quality companies, both public and private, in which investors can choose to invest. In this environment, more and more investors are asking companies seeking capital question “Why You, Why Now”?

The question seems simple at first, but has many complexities. The management team must clearly delineate what it is about business opportunity that makes it such a good investment now. Should this investment have been made a year ago to cement a market leadership position? Or, is venture before its time - will slow market adoption cause slow sales over next few years, and as such, should investment wait. Questions like these, based on investment failures from past few years, continue to surface and must be addressed by management team in their business plans.