Home Business Success Steps

Written by BB Lee

Home Business Success Steps...Hare VS Tortoise? by BB Lee (c)2003

A HARE one day ridiculedrepparttar short feet and slow pace of repparttar 117283 Tortoise, who replied, laughing: "Though you be swift asrepparttar 117284 wind, I will beat you in a race." The Hare, believing her assertion to be simply impossible, assented torepparttar 117285 proposal; and they agreed thatrepparttar 117286 Fox should choose repparttar 117287 course and fixrepparttar 117288 goal. Onrepparttar 117289 day appointed for repparttar 117290 racerepparttar 117291 two started together. The Tortoise never for a moment stopped, but went on with a slow but steady pace straight torepparttar 117292 end ofrepparttar 117293 course. The Hare, lying down byrepparttar 117294 wayside, fell fast asleep. At last waking up, and moving as fast as he could, he sawrepparttar 117295 Tortoise had reachedrepparttar 117296 goal, and was comfortably dozing after her fatigue. Slow but steady winsrepparttar 117297 race. ("Aesop"s Fable")

Are you aiming for a fast finish likerepparttar 117298 Hare in Aesop's Fable?

Are you also letting someone else set your business goals for you?

Are you measuring your success by anothers standards?

Think about it for a second...

When starting out set your own pace instead of trying to surpass your perceived competition.


Written by Anacleto Marchi

Please note: We jealously guard your email address and private information. We do not share, rent, sell, trade or in any other way provide your information to outside parties for any reason. We appreciaterepparttar trust you put in us.

============================================================ Dream Biz Making Your eBiz Dreams a Reality!

**07/14/03** Volume 1, Issue 1

Anacleto Marchi, Publisher marco01@myexcel.com ============================================================

Welcome to Dream Biz,

Have you ever thought about whether your marketing, advertising and other contacts withrepparttar 117282 public tellrepparttar 117283 true story of who you are?

Whether we realize it or not, each time we have contact with a client we define ourselves in that client's mind. Today we take a closer look at how to make every contact withrepparttar 117284 public more profitable by establishing ourselves asrepparttar 117285 best possible person to meet their needs.

Hope you enjoy today's issue,

Anacleto Marchi

------------------------------------------------------------ In This Issue ------------------------------------------------------------

=> A Message From Our Sponsor => Feature Article: You Arerepparttar 117286 Brand => Ezine Management => Publisher Information

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------------------------------------------------------------ You Arerepparttar 117287 Brand by Anacleto Marchi ------------------------------------------------------------

How many times have we heard "Xerox this", whenrepparttar 117288 copier involved may not be a Xerox brand at all? What brand do you think of when you hearrepparttar 117289 words "Just do it"?

Branding is a powerful tool in our business lives. While Nike and Xerox are prime examples of this idea, all businesses can benefit from branding.

The key factor in branding is this. Onrepparttar 117290 most basic level,repparttar 117291 level where clients live and work, your company is represented by a person. In your business that person may be you.

Here is a seven step formula that will give you a great start toward establishing yourself asrepparttar 117292 brand of choice.

1. Know where you stand now. What name pops into your customer's mind when they need what you do? If it's not your name, why not? Do you have a name or slogan that is easy to remember and clearly describes what you offer?

2. Know where you want to go. What do you want to be known for? Like it or not, customers will define us if we don't define ourselves. Do you want to berepparttar 117293 low-price leader? Do you want to berepparttar 117294 value-added vendor? We can't (as much as we might like to) be everything to everyone. Choose a theme for your business and promote that theme at every opportunity. Soon, you will become associated withrepparttar 117295 *One* benefit that is your strong suit.

3. Narrow your niche. Be such an expert in your field that you arerepparttar 117296 natural choice to call when what you do becomes what they need. Marketing, either offline or online, createsrepparttar 117297 greatest impact when it frames YOU asrepparttar 117298 only smart solution to a client's problem.

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