This slim, easy-to-read soft cover book is so good that it should be required reading in business schools around world. Every entrepreneur and every company employee, from janitor to CEO should read and reread this book.

The author's quote in Chapter Five quite nicely summarizes topic of this book. Mitchell Axelrod says this "I help you get from where you are, to where you want to be." The new game in town is that of reciprocity and no longer does businessperson with most toys win.

Consumers are tired of turning on television every day to more bad news about badly run businesses. Corruption and scandal seem to rule day and all this negativity takes a toll on economy and well being of those who sell and those who buy. Mitchell Axelrod advises that thinking outside box is so outdated that businesses need to throw away box entirely and begin playing "The NEW Game of Business." This game is inclusive rather than exclusive and it is based upon service. Reading this book will help teach you value of throwing out old rules and writing a new script for a new game. A game where everyone wins.