For your home based business marketing plan, you need to know what your business is really about and what separates you from other guys in same type of business. When you have an idea about this, you want to develop an unique selling proposition statement (USP). This is different from an advertising tagline, although you may end up using it as one. A USP, however, is usually a one-sentence statement that sums up who you are and what purpose and mission of your home based business are.

After you develop your home based business USP, you want to think seriously about your target market. Who are they? Where do they live? How much education do they have? What are their buying habits? What’s their gender? Asking questions like these help you know your customers inside and out, which will be of tremendous benefit in allowing you to talk to them in their own language and in understanding best way to get message about your home based business across to them.

Once you know these things, it’s time to think about advertising. You will, of course, want to have business cards, letterhead and envelopes for your home based business. You may want to hire a graphic designer to develop a special logo just for your home based business and have it printed on all your business and marketing materials, from envelopes to television commercials, if you decide to run some to advertise your home based business. A logo is an excellent way to brand your business so that minute people see it, they automatically think of you. If you don’t think this is true, consider Nike. Without swoosh, Nike just wouldn’t be Nike.

It’s easy to think a stay at home job or a home based business would be a dream come true, and for many people it is. Realistically, though, a stay at home job is just like any other job—you have to actually to work. And statistics show that people who have stay at home jobs and home based businesses generally work more hours per day than their counterparts who work in conventional businesses.

One problem that many people who work at stay at home jobs or who have home based businesses run into is what’s often referred to as “feast or famine syndrome.” They find their workflow is either too low or too high; in other words, they either have a lot to do or nothing. This makes it hard for people to budget their time and their money, and is especially hard for people just beginning stay at home jobs or home based businesses. It takes time to develop a steady base of clients for stay at home businesses, and even then there will be many times where everyone wants your product and/or service at same time. This can be very stressful when there’s only one person, you, to do everything. So if you’re planning on starting a stay at home job or home based business, it’s good to have a plan in place to help you deal with what can often be a roller coaster workload.