Home Based Business Marketing - Getting the Word OutWritten by Charles Fuchs
Marketing your home based business is vital to its success. So one of first things you should do when starting your home based business is to develop a marketing plan.
For your home based business marketing plan, you need to know what your business is really about and what separates you from other guys in same type of business. When you have an idea about this, you want to develop an unique selling proposition statement (USP). This is different from an advertising tagline, although you may end up using it as one. A USP, however, is usually a one-sentence statement that sums up who you are and what purpose and mission of your home based business are.
After you develop your home based business USP, you want to think seriously about your target market. Who are they? Where do they live? How much education do they have? What are their buying habits? What’s their gender? Asking questions like these help you know your customers inside and out, which will be of tremendous benefit in allowing you to talk to them in their own language and in understanding best way to get message about your home based business across to them.
Once you know these things, it’s time to think about advertising. You will, of course, want to have business cards, letterhead and envelopes for your home based business. You may want to hire a graphic designer to develop a special logo just for your home based business and have it printed on all your business and marketing materials, from envelopes to television commercials, if you decide to run some to advertise your home based business. A logo is an excellent way to brand your business so that minute people see it, they automatically think of you. If you don’t think this is true, consider Nike. Without swoosh, Nike just wouldn’t be Nike.
You will definitely want to have a website for your home based business, whether you’re doing business online or off. Even if you’re not marketing your product or service to online community, a website gives your home based business more substance and credibility. Web developers and writers can have your website up and running in a day, but it’s better to take some time and plan look and feel you want your website to have before going live with it.
Stay at Home Jobs and Home Based Businesses - Dream Come True or Nightmare?Written by Charles Fuchs
Stay at home jobs and home based businesses have never had as much appeal as they have today. Chucking nine-to-five grind to stay at home is a dream that appeals to most of us. Really, you think, what’s not to like about not having to dress up, fight traffic, and endure bosses who lean over your shoulder every minute of day?
It’s easy to think a stay at home job or a home based business would be a dream come true, and for many people it is. Realistically, though, a stay at home job is just like any other job—you have to actually to work. And statistics show that people who have stay at home jobs and home based businesses generally work more hours per day than their counterparts who work in conventional businesses.
One problem that many people who work at stay at home jobs or who have home based businesses run into is what’s often referred to as “feast or famine syndrome.” They find their workflow is either too low or too high; in other words, they either have a lot to do or nothing. This makes it hard for people to budget their time and their money, and is especially hard for people just beginning stay at home jobs or home based businesses. It takes time to develop a steady base of clients for stay at home businesses, and even then there will be many times where everyone wants your product and/or service at same time. This can be very stressful when there’s only one person, you, to do everything. So if you’re planning on starting a stay at home job or home based business, it’s good to have a plan in place to help you deal with what can often be a roller coaster workload.
The feast or famine syndrome of a stay at home job or business leads to another difficulty. When you’re feasting, you’re making money—when you not feasting, you aren’t. It’s hard. One week you’re raking in money, and next week you’re barely squeaking by. This is where a stay at home job or home based business can, again, be more stressful than a conventional job where you’re paid on schedule and know exactly how much you’ll be bringing in every month. To deal with this, first of all, you need to have some money in bank before leaving your regular job for a stay at home job or to start a home based business—or to focus on that stay at home job or home based business that you’ve been working at part-time. Experts recommend that you have enough money saved to cover six months of expenses before leaving your job for any reason. This is especially important for people who want to stay at home and work or to start a home based business because it can greatly reduce stress that comes with feast or famine syndrome and give you some much needed breathing room.