While there are seemingly endless ways to promote your e-zine and attract new subscribers, here's a list of my favorite 15. Which ones are YOU using?Print this out and check those you already do, and note those you should "get a move on."
___ 1. Tell your clients, associates, and friends. Send out one of your best issues (or your first issue) as a sample issue, inviting them to sign up if they like it. (Never sign anyone up without his/her permission.)
___ 2. Put a signup form on your home page and every page of your Web site. No matter what page people may land on, this way they'll know about your amazing e-zine. Don't let them click away and lose them forever!
___ 3. Use a pop-up or pop-under box on your site. Yes, they're irritating if abused, but I can tell you they work. Studies show pop-ups/unders can increase your e-zine signups by up to 10 times! Give it a try and test it. (You can see my pop-under here.)
___ 4. Offer a free goodie for new subscribers. We all get so much e-mail these days, that you have to work hard to get anyone's e-mail address. Offer new subscribers a valuable free article, report, resource list, e-book, etc.
___ 5. Offer a free sample issue on your Web site or have one available by e-mail autoresponder. Some people won't sign up for anything until they can see it first.
___ 6. List your e-zine in free e-zine directories. There are hundreds of these on
Web where people visit to search for e-zines on particular topics. Make sure you're here so you can be found! (One of best is Charlie Page's Directory of E-zines.)
___ 7. Swap ads with other e-zines. Search online e-zine directories for other e-zines whose target readership matches yours, and contact their publishers. Swap at least three ads in a row for best results.
