Standard Size I’ll admit I made this mistake. I was too caught up in creating a really nice looking design that I made something that was not standard size. Now it wasn’t much off norm but when I found out I promptly changed size. Keep to standards. I know that if your ad is slightly larger it may get more attention but if we all start doing this where will it stop? Creating an ad that is larger than standard is not way to get attention. And in many places they will require you to keep to industry standard.

Content This must be short, simple, and very direct. You’ve really got to simplify this. I know that this is hard but there is not a lot of room on these banner ads and more information that you try to cram on there less likely that someone will read, or try to read it. Keep it to a few words, if you can’t manage to say what you want in a few words enlist help of friends and family, ask them to define what it is that you do, or sell in five words or less. You may get a really clever saying to use by doing this.