Holiday Promotion Tips Written by Kara Kelso Are you ready for Mother's Day? Yes I realize it's still a week or two away, but if you haven't started your Mother's Day promotions yet it might already be too late. I know of one company that has completely sold out of their big Easter product 3 weeks prior to Easter (yes completely sold out!). So if you haven't done so already, work up some Mother's Day promotions and start contacting your previous customers and lists. Why promote Mother's (or any holiday for that matter) when it's still more than 2 or 3 weeks away? Why do you start seeing Halloween costumes for sale in September and Christmas decorations in October? There's several reasons, but two biggest ones are: Logo Facts Written by Vukan Karadzic What makes one logo better than another? Simplicity. A good logo works in simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple. Why do you need a logo? In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement. Cont'd on page 2 ==>   ImproveHomeLife.com © 2005 Terms of Use