Hits, Unique Visitors and Page Views - Studying Web Traffic.

Written by Michael Bloch

Hits, Unique Visitors and Page Views - Studying Web Traffic.

When studying your web site traffic, it is important to be able to differentiaterepparttar above terms. A question that webmasters are often asked is "how many hits does your site get?". You then need to ask "do you mean hits, unique visitors or page views?". Many hit counters, such asrepparttar 133616 FrontPage 2000 component can be a little misleading. This particular hit counter only measures page views and if you sit on a page clickingrepparttar 133617 "refresh" button, it will increment. In order to get an accurate picture of your web site traffic flow; you'll probably want a more detailed reporting tool than this.

A hit isrepparttar 133618 result of a file being requested and served from your web site. This can be a html document, an image file, an audio track etc. etc. Web pages that contain a large number of elements will return high hit scores. Hits are of very little consequence when analysing your visitor demographics.

A page view means just that. Once again, it is not a true indication of how many different people are visiting your web site, but it is a good way to judge how "sticky" (the ability to retainrepparttar 133619 interest of visitors) your web site is and is an important consideration regardingrepparttar 133620 possibility of attracting high paying advertising.

A unique visitor is where stats really count. It is someone with a unique IP address (when you log ontorepparttar 133621 Internet, you are assigned a unique IP address, or if you are a cable modem user your IP address is usually "static", it never changes) who is entering a Web site forrepparttar 133622 first time that day (or some other specified period). Your IP address is an identifier, while you are using it, no else onrepparttar 133623 Internet can utilise that particular set of numbers. Your number is counted once, usually for a 2-24 hour period, dependent uprepparttar 133624 tracking software. So no matter how many times a visitor refreshes or navigates through your web site, they will only be counted once forrepparttar 133625 specified time period. This is by farrepparttar 133626 more accurate way of analysing web site performance.

Testing and Tracking Your Marketing Strategies

Written by Shelley Lowery

Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.

You can dramatically increase your sales simply by takingrepparttar time to test and track your results. Not only will it help you to determine what's working and what's not, but it will also enable you to focus your efforts onrepparttar 133615 strategies that produce results.

When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no 'set in stone' strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.

Ad Tracking CGI Scripts

LnkinLite http://www.dtp-aus.com/cgiscript/lnkinlte.shtml

If you're looking for a simple way to track clickthroughs, then LnkinLite may be your answer. This free script will enable you to easily keep track ofrepparttar 133616 number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will trackrepparttar 133617 number of clickthroughs and instantly redirect your visitors to your URL.

Willmaster's ProLinkz http://www.prolinkz.com/

This powerful script is a link creator, tracker, disguiser and manager all in one. It will enable you to create uniquely coded links that redirect to any URL you specify and count all hits and referrers. Cost - $45.00

AdTrackZ http://www.adtrackz.com/

This script will enable you to set up an entire ad tracking campaign including statistical reports for referring URLs, what browsers your visitors have installed, what operating systems your visitors are using and much more. Cost - $47.00

Ad Tracking Services

LinkCounter http://www.linkcounter.com

A free service that tracksrepparttar 133618 clickthrough rates of your links. In addition to tracking your links, LinkCounter hidesrepparttar 133619 URL ofrepparttar 133620 link destination. This will prevent users from removing or changing your affiliate ID when visiting an affiliate site through your link.

HyperTracker http://www.hypertracker.com

The PRO version of HyperTracker contains a number of advanced features including: unlimited advertising campaigns, tracking of sales and actions, special scripts that let you promote your own website address in your campaigns and much more. Cost - Starting at $10.95 mo. They also offer a free version.

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