Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money.
You can dramatically increase your sales simply by taking time to test and track your results. Not only will it help you to determine what's working and what's not, but it will also enable you to focus your efforts on strategies that produce results.
When testing your marketing strategies, keep in mind, a strategy that produces results for one person may not produce results for you. There is no 'set in stone' strategy that works for everyone. You must develop your own style and technique and test your results to determine what works for you. Below are some ad tracking resources to assist you in your testing and tracking endeavors.
Ad Tracking CGI Scripts
If you're looking for a simple way to track clickthroughs, then LnkinLite may be your answer. This free script will enable you to easily keep track of number of clicks a specific link receives. Instead of using your standard link within your advertising, you can use a link created by this script. It will track number of clickthroughs and instantly redirect your visitors to your URL.
Willmaster's ProLinkz http://www.prolinkz.com/
This powerful script is a link creator, tracker, disguiser and manager all in one. It will enable you to create uniquely coded links that redirect to any URL you specify and count all hits and referrers. Cost - $45.00
This script will enable you to set up an entire ad tracking campaign including statistical reports for referring URLs, what browsers your visitors have installed, what operating systems your visitors are using and much more. Cost - $47.00
Ad Tracking Services
A free service that tracks clickthrough rates of your links. In addition to tracking your links, LinkCounter hides URL of link destination. This will prevent users from removing or changing your affiliate ID when visiting an affiliate site through your link.
The PRO version of HyperTracker contains a number of advanced features including: unlimited advertising campaigns, tracking of sales and actions, special scripts that let you promote your own website address in your campaigns and much more. Cost - Starting at $10.95 mo. They also offer a free version.