Your business website is finally up and now comes task of getting found on incredibly huge Internet neighborhood.
Where to begin?
Well, first thing most people do is head for a major search engine like Google, or Yahoo. And while that is a good idea, there is much to learn before laying out those precious dollars on ads and clicks. Most of us become totally confused on breadth of information we must learn in order to be savvy marketers using search engines. And, if you are busy running your business 150% of time, who has time?
The first rule we all like is ‘keep it simple”. So start off modestly and test waters as you go. Identify your market. Do your customers come from all over country, or mostly from nearby areas?
For most brick and mortar businesses on Internet, your bread and butter still comes from local neighborhoods and adjoining states.
So try this:
After developing a strong list of keywords related to your specific business, look for other attractions that are geographically near your business as well.
For instance, is there a state park near you? If you sell hiking boots and there is a state park near you, wouldn’t it make sense to target those people looking for state park? Won’t they need hiking boots? Add some ‘state parks in your area’ related keywords to your list.
Say you live in Jamestown and you sell fishing gear. Wouldn’t it make sense to take advantage of presence of some of other popular things related to water attractions in your same area? People who are looking for fishing gear also look for boats, boat supplies, life preservers, local marinas and like. You won’t need to use really specific keywords like ‘The Fish and Bones Marina in Jamestown’ for instance, just add something general like ‘marinas near Jamestown’ in your keyword list. Fishermen (and fisherwomen), who are planning to come to your area to fish, are more likely type in ‘marinas in Jamestown’ than a specific marina name anyway if they are new to area. Their results will not only show marinas in Jamestown, but your fishing gear business as well, under same keywords. Later, when they need fishing gear, they will already be familiar with your business name. Target more attractions and they will see your name again and again.