Professionalizing
Family BusinessFamily business expert discusses
difficult and emotionally destructive problems confronted
In
30 years I have been working as a family business consultant,
most difficult and emotionally destructive problems I confront in
"business" element of a family business occur during
transitional phase where
client company is moving from a founder / owner- managed business environment to a professionally managed business environment. It should be noted that "professional" management does not equate to "better" management, but more to a change in management "style." It is mainly a contrast between "content" (professional matter expertise) and "process" (interpersonal relationships and interventions).
Evolutionary Process Professionalization is an evolutionary process that effects every family business. Successful family businesses actively and aggressively manage this transition process. When
transition process is ignored or not carefully managed, it can result in chaos within
business or severe conflict within
family. Or both! The first step in gaining a better or fundamental understanding of
professionalization process is to examine
stereotypic perceptions between
founder/ owner and
professional manager. While these differences in individual characteristics are generally clear and predictable, they also translate into
culture of
organization and
types of people hired and
way things are done!
In other words, professionalization can not just be accomplished by hiring a high priced executive from outside
organization. The basic philosophy, values, goals / objectives, basic work routines and
expectations of customers, vendors and other business relationships need to be re-evaluated as well.
In fact, without addressing all of these relevant issues, hiring an experienced and successful executive from outside
business, as a strategy to professionalize
business, will almost always end as failed strategy, a very expensive failed strategy.
Because of
complexities,
professionalization process is best accomplished over a protracted period of time, It should be an evolution and not a revolution. Unfortunately for many family businesses,
professionalization process must occur rapidly because it is an "event" triggered by
death or incapacitation of
founder / owner.